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Aaron L. — Senior Performance Marketing Specialist from Mexico

Aaron L.

Senior Performance Marketing Specialist

Mexico 6+ years
Open to offersNew to Platform
Languages
SpanishEnglish
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About

Aarón L. is a seasoned Performance Marketing Specialist with over 7 years of experience driving digital acquisition strategies focused on measurable growth within high-demand environments. He has led digital media strategy as Coordinador de Medios Digitales at AP Latam, overseeing Google Ads and Meta Ads campaigns with annual budgets surpassing $2M USD, facilitating the generation of 30,000+ leads monthly and optimizing funnel performance to reduce CPL by 25% and improve conversion rates by 33%. Aarón’s work in sectors such as media, sports broadcasting at Televisa Deportes, and digital education at Digital Business Academy involved campaign optimization, analytics, live content production, and coaching in digital marketing topics. His responsibilities also include advanced data analysis, KPI reporting, stakeholder communication, and collaboration with creative teams to maximize campaign effectiveness.

Experience

  • Digital Marketing Manager / SEM Manager

    Digital Business Academy · 2019 — 2021
    Developed and executed acquisition campaigns in Google Ads with a focus on lead generation and achieving conversion KPIs. Conducted keyword research and analysis for SEO/SEM strategies. Optimized landing pages to enhance conversion rates and established business accounts on advertising platforms. Analyzed campaign performance data and prepared reports. Served as a coach for Digital Marketing and Media Buying diplomas.

  • Coordinador de Medios Digitales

    AP Latam · 2021 — Present
    Oversaw digital media strategy and campaign management on Meta Ads and Google Ads with monthly budgets exceeding $200K USD. Achieved optimization of the digital funnel, enhancing investment efficiency and achieving CPL reductions of up to 25% alongside conversion improvements of 33%. Generated over 30,000 leads monthly through digital acquisition strategies. Developed executive reports and performance dashboards to provide campaign insights to stakeholders. Coordinated with creative teams and business units to refine advertising messages and maximize campaign outcomes. Managed an annual advertising budget of over $2M USD in digital acquisition campaigns.

  • Creative / Content Marketing

    Televisa Deportes · 2018 — 2018
    Contributed to the creation and production of digital content for live programs during the 2018 FIFA World Cup. Involved in the recording, editing, and post-production of multimedia content for distribution across various digital platforms. Worked on planning and executing content for sponsors, ensuring alignment with their branding needs. Produced weekly performance reports to support analysis of metrics and reach.

  • Community Manager

    Cimigen · 2018 — 2018
    Assisted in developing and implementing crisis management plans on social media by monitoring conversations and facilitating timely responses. Managed the scheduling and publication of content across social platforms, ensuring adherence to the editorial calendar. Conducted benchmarking analyses and competitor monitoring to identify trends and opportunities for improving social media strategies.