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Abdallah A. — Senior Digital Marketing Account Manager from United Arab Emirates

Abdallah A.

Senior Digital Marketing Account Manager

United Arab Emirates 6+ years
Open to offersNew to Platform
Languages
EnglishArabic
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About

Abdallah A. is a Senior Account Manager with over 10 years of experience in digital marketing, specializing in the MENA region. He has adeptly managed high-profile accounts, deploying digital growth and performance marketing strategies that drive consistent business growth. Throughout his career, Abdallah has excelled in executing end-to-end campaigns using social media strategy and management, integrating content creation in both Arabic and English, and utilizing paid media platforms like Google and Meta Ads to achieve measurable ROI. At 7awi Media Group, he led digital strategies for prominent clients including LG Gulf and Sharaf DG, focusing on influencer marketing and content production. In previous roles, Abdallah managed social media for Virgin Mobile UAE and was instrumental in Apple UAE's marketing efforts, notably enhancing brand visibility and engagement. His certifications in Google Ads and Meta Blueprint underpin his expertise, supporting his ability to leverage analytics for optimized marketing outcomes.

Experience

  • Senior Account Manager

    7awi Media Group · 2022 — 2026
    Directed digital strategy and performance marketing initiatives for major clients, including LG Gulf, Localy.ae, Sharaf DG, and Alfardan Exchange. Developed integrated campaigns that encompassed social media, paid media, influencer marketing, and content production. Crafted engaging content tailored to specific platforms, ensuring alignment with brand messaging. Oversaw budgets for paid campaigns on social and search platforms to enhance media planning and ROI. Established KPIs, tracked metrics, and provided detailed reports with strategic insights to clients. Worked alongside creative teams, influencers, and media partners to strengthen brand visibility and campaign success. Conducted regular performance reviews and strategic planning sessions to maintain client relationships.
  • Social Media Manager – Destination Abu Dhabi Account (Freelance)

    Magnitude Digital – UAE · 2022 — 2022
    Formulated and implemented a social media strategy to promote Abu Dhabi as a significant investment and tourism hub. Engaged in daily content creation and management of paid advertising campaigns on social platforms and Google Ads. Partnered with influencers to boost engagement and visibility. Executed innovative social media features, such as contests and promotions, to increase awareness. Monitored performance analytics to refine content strategy and maximize ROI.
  • Digital Marketing Specialist

    Bizrahmed · 2019 — 2022
    Initiated and managed digital campaigns across multiple channels including social media, search, and email. Optimized paid campaigns on social media platforms and Google Ads. Developed multicultural content strategies for clinics based in Dubai and the UK, producing videos, testimonials, and educational materials. Enhanced lead generation and ROI by leveraging analytics for continuous improvement.
  • Social Media Manager

    Tajawal – UAE · 2018 — 2019
    Created and scheduled interactive content for Facebook and Instagram. Coordinated with the marketing team to synchronize content with seasonal promotional campaigns. Significantly enhanced platform engagement and brand visibility.
  • Digital Marketing Executive

    Virgin Mobile UAE · 2016 — 2018
    Designed marketing campaigns to support new product launches. Enhanced SEO performance and increased web traffic through targeted content strategies. Managed social promotions and facilitated influencer partnerships.
  • Social Media Manager

    Apple - UAE · 2015 — 2016
    Oversaw online engagement and anticipation for the launch of the first Apple Store in the UAE. Managed comprehensive content creation, including posting and analytics reporting.
  • Customer Service & Social Media Executive

    Vodafone Egypt · 2011 — 2015
    Maintained customer service operations and engaged with clients through social media platforms, ensuring effective communication and support.
  • Team Manager / Customer Service Agent

    SiriusXM Canada
    Managed customer service teams and facilitated communication with clients to enhance service delivery and satisfaction.