Abdul R.
Senior E-Commerce Manager
Open to offersNew to PlatformLanguages
EnglishUrdu
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About
Abdul R. is a seasoned E-Commerce Manager and Shopify Specialist with over 6 years of experience in the e-commerce domain, specifically handling D2C and B2C Shopify stores. Based in Karachi, Pakistan, he has expertly constructed and launched over 10 Shopify and 8 WordPress/WooCommerce stores. Abdul excels in maximizing revenue growth, evidenced by his success in scaling a 40,000+ SKU store to four times Return on Ad Spend (ROAS) and improving organic traffic by 35%. He brings strong capabilities in Conversion Rate Optimization (CRO), technical and on-page SEO, and utilizes tools such as Klaviyo for automation. His experience includes leading roles at companies such as Techigator and Apace Solutions, where he managed end-to-end operations, from Shopify development to executing digital marketing strategies. Abdul's technical proficiency extends across Google Ads, Meta Ads, GA4 analytics, and the integration of payment gateways and automation workflows. His educational pursuits in Computer Science underscore his dedication to continuous learning and technical growth.
Experience
Digital Marketing Manager & Shopify Developer
Techigator · 2025 — 2026Oversaw the development of Shopify across client storefronts, modifying Liquid theme files, building custom sections and pages, and implementing API-based integrations using HTML5, CSS3, and JavaScript. Enhanced operations through Shopify Flow automations for inventory alerts, order tagging, and fulfillment workflows, which minimized manual intervention. Managed Google Ads campaigns in Search, Shopping, Performance Max, and Display, handling bid strategy, audience targeting, Shopping feed quality, and budget allocation for various client accounts. Conducted technical, on-page, and off-page SEO, addressing Core Web Vitals, keyword mapping, schema markup, and link acquisition to achieve continuous organic growth. Developed Klaviyo and Omnisend automated email flows, which included welcome series and abandoned cart recovery, while monitoring open rates, click rates, and revenue per recipient. Created weekly KPI dashboards utilizing GA4 enhanced e-commerce and GTM-configured conversion events for management insights.Shopify Developer
Freelance · 2024 — 2025Constructed two Shopify stores from the ground up, ensuring full store architecture, Figma/PSD-to-Shopify conversion, app integrations, and pre-launch QA for checkout flows. Managed the configuration of DNS records, SSL certificates, and domain setups to establish secure and functional infrastructures for clients from the outset.SEO & E-Commerce Manager
King Perfumes · 2023 — 2024Developed kingperfumes.pk from conception, focusing on store architecture, product pages, payment gateway setup, taxation rules, and warehouse configuration, followed by overseeing daily operations after launch. Handled comprehensive e-commerce tasks, including order fulfillment, inventory accuracy, chargeback disputes, returns processing, and customer service escalations. Executed the migration from Shopify to WooCommerce, managing data transition, WooCommerce configuration, SEO plugin installation, and payment gateway integration with performance optimizations post-migration. Initiated an on-page and local SEO strategy, which led to improved Google Business Profile rankings and NAP consistency, enhancing local search visibility.SEO Manager
High Street Pakistan · 2023 — 2024Directed comprehensive SEO efforts for highstreetpakistan.com, focusing on keyword strategy, content architecture, schema markup, and technical fixes. Addressed crawl and indexation issues, resolved duplicate content problems, and restructured internal linking to boost category page rankings in targeted keywords. Provided management and mentorship to a small SEO team, overseeing task assignments and adherence to delivery timelines in both content and technical streams.Assistant E-Commerce Manager
Apace Solutions · 2020 — 2024Managed the operation of topsandbottomsusa.com, a 40,000+ SKU US apparel store. Oversaw complete e-commerce processes, including order management, fulfillment coordination, chargeback handling, and payment processing via AfterPay, PayPal, Klarna, Affirm, and ShopPay. Generated daily, weekly, and monthly P&L reports with variance analysis focused on revenue, margins, AOV, top-selling SKUs, and operational costs to inform strategic decisions. Managed Google Ads across Search, Shopping, and Performance Max, leading campaign structuring, bid strategies, Shopping feed quality, and monthly budget assessments to sustain a robust ROAS. Created Klaviyo email flows for cart abandonment recovery and seasonal campaigns, while configuring GTM for GA4 events, Meta Pixel, and Google Ads conversion tracking. Customized Shopify theme sections using Liquid, HTML5, CSS3, and JavaScript, integrating tools like Smile.io and Judge.me to enhance repeat purchase rates.Jr. SEO Executive
JRZ & Co. · 2018 — 2019Performed on-page and off-page SEO tasks, which included optimizing metadata, improving internal linking, mapping keywords, structuring content, and generating monthly ranking reports for a range of client websites.
Skills & Expertise
Education
- Bachelor of Science in Computer Science (In Progress)University of the People · 2024 — Present
- Intermediate in Pre-EngineeringGovt. Degree College For Boys · 2011 — 2013
- Matriculation in Computer ScienceChildren's Paradise Secondary School · 2009 — 2011