Adi V.
Mid-Level Marketing Communications Specialist
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Adi V. is a seasoned Marketing Communications & Data Operations professional based in Ubud, Bali, with a focus on the hospitality industry. Currently serving as a Marketing Communications Specialist at Tejaprana Resort & Spa, he leads integrated marketing efforts across various platforms, including social media and OTA presentations, to enhance brand visibility and optimize guest acquisition. His earlier role as a Hotel Operations Analyst at the same resort allowed him to apply his technical skills in Python and Tableau to streamline operations through data-driven insights and automated dashboards, enhancing efficiency in departments such as Accounting, F&B, and Spa. Adi also contributed as a Confidential Secretary to the General Manager, standardizing operational procedures and developing decision-making dashboards. With a foundation in data analytics recognized by RevoU, Adi is proficient in Data Visualization and Market Research, positioning him to effectively bridge creative strategies with operational analysis.
Experience
Marketing Communications Specialist
Tejaprana Resort & Spa Ubud · 2025 — PresentOversaw integrated marketing and communications for Tejaprana Bisma and Tejaprana Resort & Spa across various digital and offline channels. Developed content strategies and directed social media efforts to enhance brand consistency and visibility. Managed OTA presentations and advertising expenditures to improve conversion performance and attract guests. Coordinated high-profile partnerships and influencer collaborations to maintain market relevance and brand alignment.Hotel Operations Analyst
Tejaprana Resort & Spa Ubud · 2024 — 2025Applied Python and Tableau for managing comprehensive data workflows involving the collection, cleaning, and analysis of extensive operational datasets. Created automated dashboards and performance reports for the Accounting, F&B, and Spa departments to enable real-time visibility into business operations. Executed thorough audits of operational workflows to pinpoint bottlenecks and propose data-driven service enhancements. Provided detailed competitor and market trend analysis to inform executive-level guest experience strategies.Confidential Secretary to General Manager
Tejaprana Resort & Spa Ubud · 2023 — 2024Established standardized SOPs, reporting templates, and communication systems across multiple properties to enhance executive operations efficiency. Created essential decision-making dashboards for leadership that consolidated distinct data points into actionable insights.Data Analytics Associate
RevoU · 2023 — 2023Recognized with Best Group Final Project for exceptional work in end-to-end data extraction, visualization, and strategic reporting.Business Owner
Meatgasm · 2020 — 2022Managed all aspects of daily operations including financial planning, marketing activities, and vendor relations. Negotiated key supplier partnerships that effectively lowered operational costs.
Skills & Expertise
Education
- Bachelor of Management (Marketing Minor)Universitas Pembangunan Jaya