adit K.
Senior Brand Designer
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Adit K. is an experienced Senior Brand Designer with over 5 years in the industry, aiding tech startups, FMCG (IPO), and lifestyle brands in crafting compelling visual identities. Having founded an agency, Adit understands the business dynamics of design, integrating ownership into his work. He excels in creating comprehensive visual ecosystems for brands, adept at functioning within international remote teams. His expertise includes directing brand guidelines for prominent clients like Nayz and Bumimata, ensuring cross-platform consistency in visual assets. Adit specializes in strategic rebranding initiatives, evidenced by a 50% boost in brand awareness for legacy brands. His focus on high-conversion marketing collateral has led to a significant 75% increase in client conversions. Previously, as a Brand Marketing Manager at Samudra Gold, he enhanced customer engagement, driving a 25% rise in online revenue through effective content and art direction. At Ray White Indonesia, he converted market data into impactful infographics, helping secure Rp 5 Billion in property transactions. Proficient in Adobe Illustrator, Typography, Color Theory, and Packaging Design, Adit combines technical skills with strategic insight to deliver exceptional brand solutions.
Experience
Senior Brand Designer & Visual Identity
deBrande (Business & Brand Consultancy) · 2021 — 2025Directed the development of comprehensive brand guidelines for major clients, ensuring uniformity across packaging, digital, and print materials. Oversaw creative direction by translating complex business objectives into effective visual narratives, managing the design process from concept to delivery. Led significant rebranding initiatives resulting in enhanced brand awareness and a contemporary aesthetic for legacy companies. Designed impactful marketing materials that increased client conversion rates. Supervised a creative team, maintaining high standards for typography, color usage, and layout.Brand Marketing Manager
Samudra Gold (Luxury and Custom Jewellery) · 2018 — 2021Managed a complete visual rebranding effort, establishing a refined identity that appealed to younger demographics. Directed product photography and created social media content that boosted digital engagement and revenue from online sources. Developed launch campaigns and promotional assets designed to support the brand’s upscale image. Enhanced the customer experience by redesigning visual elements throughout the customer journey, including packaging and signage. Designed sales materials that facilitated significant transaction closures.Marketing & Associate
Ray White Indonesia (Real Estate) · 2017 — 2018Focused on brand positioning and market strategies to strengthen the company’s presence. Engaged in market research and consumer psychology initiatives to guide marketing efforts.Sales & Marketing
PT. Duta Network Indonesia · 2011 — 2012Contributed to sales targets through direct marketing activities and product promotions. Interacted with distributors to negotiate partnerships and achieve sales objectives.