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Alexander H. — Junior Digital Marketing Specialist from Lebanon

Alexander H.

Junior Digital Marketing Specialist

Lebanon 1-2 years
Open to offersNew to Platform
Languages
EnglishArabicFrench
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About

Alexander M. is a dedicated Digital Marketing Graduate with practical experience in executing comprehensive marketing strategies for premium brands. With a BS in Marketing from the American University of Science & Technology, his expertise spans strategic execution and data-driven insights. At Urban B, a boutique real estate agency, he effectively leveraged digital platforms like Facebook Marketplace, Instagram, and TikTok to drive lead generation and manage high-value luxury property listings across the UAE and Lebanon, enhancing online engagement and client inquiries. Alexander adeptly conducted market research and collaborated with top developers to deliver compelling ROI and investment insights. During his tenure at Reach 961, which supports Lebanese MSMEs, he executed campaigns targeting the Australian market and coordinated influencer outreach to promote Lebanese products. He has additionally participated in roles with Reach 961 and KLASER, enhancing his skills in campaign management and international market expansion. Alexander's technical proficiencies include Google Analytics, Search Engine Optimization (SEO), and advanced use of social media platforms.

Experience

  • Real Estate Agent

    Urban B · 2025 — Present
    Focused on property acquisition and lead generation through digital channels, specifically Facebook Marketplace, Instagram, and TikTok, aimed at premium clients. Managed social media campaigns and created promotional content to highlight luxury properties, enhancing online engagement and client inquiries. Conducted market research and CRM updates to refine targeting and improve lead quality. Collaborated with developers on pre-launch projects, showcasing ROI data and investment insights to potential clients. Coordinated client engagement, property viewings, and sales activities to facilitate high-value transactions.

  • Marketing Intern

    Reach 961 · 2023 — 2023
    Executed comprehensive marketing campaigns for 30 Lebanese artisanal brands, incorporating audience research and content planning across digital and offline platforms. Conducted market analysis to identify Australian food influencers, overseeing outreach and product sample distribution. Organized promotional events and webinars, meticulously tracking interactions and campaign performance using Excel and CRM systems. Worked within a team to develop a successful branding strategy for the 'Under the Sun' campaign, achieving top placements in both university and national competitions.

  • Sales Coordinator

    Brands & Beyond · 2019 — 2019
    Delivered quality customer service, managed inventory, restocked merchandise, and arranged product displays.

  • Rotational Internship Program

    KLASER · 2018 — 2018
    Participated in activities across Sales, Marketing, and Finance, focusing on Excel-based reporting and shipment coordination.

Skills & Expertise

Digital MarketingAdvertisingV-RayReal Estate

Education

  • BS in Marketing with concentration in Digital Marketing
    AUST (American University of Science & Technology) · — — 2024
  • High School
    Lebanon Evangelical School
  • High School
    Rubidoux Highschool