Alin A.
Senior Brand & Marketing Communication Specialist
Open to offersNew to PlatformPortfolios
About
Alin A. is a seasoned Brand & Marketing Communication Specialist with over 8 years of experience in the retail, hospitality, corporate, and creative industries. Expertise in marketing campaign management and brand community coordination has been cultivated through roles such as Marketing Communication Executive at Royal Tulip Springhill Resort Jimbaran, where she drove marketing initiatives for hotel promotions and guest engagement. She led creative projects at Kazzi Creative, ensuring brand alignment and quality. At PT Signify Commercial Indonesia, she orchestrated comprehensive marketing strategies, including digital campaigns amassing millions of impressions. Her proficiency extends to influencer partnerships, branding development, and client relationship management, successfully bridging creative concepts with business goals. Alin has honed skills in project management and content planning using tools like Adobe Creative Suite and Google Analytics, cementing her as a dynamic contributor to her field.
Experience
Marketing Communication Executive
Royal Tulip Springhill Resort Jimbaran · 2026 — PresentResponsible for planning and executing marketing campaigns to support hotel promotions and guest engagement. Managed social media content planning, including the content calendar, campaign concepts, visual direction, and copywriting. Coordinated collaborations with influencers and KOLs to enhance brand visibility. Collaborated with sales, F&B, and Operations teams to promote hotel experiences and ongoing campaigns. Developed promotional materials for both digital and offline channels. Monitored campaign performance and suggested improvements.Creative Lead
Kazzi Creative (Digital Agency) · 2024 — 2025Led branding and marketing projects for clients across various industries. Engaged with clients to understand business objectives and translate them into clear creative direction. Reviewed and guided creative outputs to ensure consistency with quality and brand alignment. Managed project timelines, team coordination, and client communications throughout the delivery of projects. Oversaw the development of campaigns and branding from concept through to final execution.Creative & Marketing Communication (Project-Based)
PT Medco Group · 2023 — 2024Developed brand identity materials and communication assets for various project-based marketing initiatives. Created key visuals and campaign materials for both digital and offline channels. Ensured brand consistency across communication materials and campaign executions. Coordinated efforts with internal stakeholders to support marketing and communication activities.Marketing Communication
PT Signify Commercial Indonesia (Philips Lighting Indonesia) · 2020 — 2023Handled marketing communication activities across digital, retail, and offline channels. Coordinated multiple experiential booths and in-store displays to enhance brand presence at points of sale. Supported digital advertising campaigns that generated significant impressions and clicks. Collaborated with influencers to create a substantial amount of organic social media content. Managed internal and external events, including planning, budgeting, timeline creation, vendor management, and on-site execution. Worked alongside sales teams, agencies, vendors, and retail partners for seamless campaign implementation.Account Executive
PT Ide Dua Cipta (ONX Idea Studio) · 2017 — 2020Acted as the main point of contact between clients and internal creative teams. Managed schedules, client communications, and daily coordination tasks. Maintained client relationships and sought opportunities for account growth. Coordinated procurement processes and vendor communications to facilitate project execution.
Skills & Expertise
Education
- Bachelor of EconomicsUniversitas Islam Bandung