Ammar Z.
Senior Amazon Growth & PPC Manager
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About
Ammar Z. is a seasoned Amazon Growth & PPC Manager with over 8 years of extensive experience in managing high-stakes PPC campaigns across various international marketplaces, including the US, Canada, UK, Mexico, Germany, and Australia. He has adeptly handled advertising spend exceeding $200K monthly, optimizing for profitable outcomes using sophisticated techniques such as data-driven PPC strategies and automation. Ammar's expertise extends to full account ownership and marketplace growth, with a strong focus on enhancing TACOS and ROAS. He has proven track records in developing keyword strategies, managing Sponsored Products, and optimizing Amazon listings to improve organic visibility and conversion rates. Using advanced PPC tools like Downstream, XMARS, and Scale Insight, he has driven substantial growth and efficiency for his clients. Ammar's strategic acumen and skillful use of AI tools like ChatGPT significantly boost his reporting, analysis, and client management capabilities. His academic foundation in a Bachelor of Arts from the University of Punjab complements his professional prowess.
Experience
Amazon Growth & PPC Manager
Bender Brands · 2024 — 2026Oversaw and enhanced Amazon PPC campaigns in the US and Canada marketplaces, emphasizing profitable growth and effective ad spend. Handled Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, focusing on key metrics such as ACOS, TACOS, and ROAS. Planned and initiated new product launches, developing strategies for keywords, campaigns, bidding, and budgets. Conducted keyword and competitor research to uncover advertising and organic growth opportunities. Improved Amazon listings for better keyword indexing and organic visibility. Managed deals, promotions, pricing issues, and account-related problems. Compiled weekly performance reports covering KPIs and insights. Analyzed Category Listing Reports to identify trends and growth areas. Executed PPC automation and budget-control strategies to enhance advertising effectiveness. Maintained full responsibility for six Amazon client accounts, managing both PPC and marketplace performance.Amazon PPC Expert / Manager
Petra Brands · 2022 — 2024Directed Amazon PPC strategies for multiple international marketplaces, including the US, Canada, UK, and more. Optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns using both manual control and bulk management processes. Engaged in advanced keyword research with tools like Data Dive and Helium 10. Managed keyword indexing and organic ranking assessments. Developed PPC strategies for product launches and lifecycle management. Implemented automation, search-term harvesting, and optimization tactics. Allocated advertising budgets based on performance and business objectives while compiling biweekly and quarterly performance reports.Senior Amazon Executive / Team Lead
Digintel.online · 2018 — 2022Directed Amazon marketplace operations, including PPC campaigns, listings management, catalog oversight, account health maintenance, and promotional activities. Optimized advertising spend in relation to sales and ROI goals. Created and launched Amazon listings through manual and bulk processes. Addressed listing issues, monitored inventory, and handled Seller Central inquiries. Developed Brand Stores, Enhanced Brand Content, and managed various promotions. Oversaw operations across multiple platforms such as Amazon, Walmart, eBay, and Shopify. Conducted product research and market analysis.
Skills & Expertise
Education
- Bachelor of ArtsUniversity of Punjab · 2015 — 2016
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