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Andrea P. — Mid-Level Email Marketing Manager from Cyprus

Andrea P.

Mid-Level Email Marketing Manager

Cyprus 6+ years
Open to offersNew to Platform
Languages
EnglishGreek
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About

Alex K. is an experienced Email Marketing Manager with over five years in B2B markets, specialising in developing and executing data-driven campaigns for global audiences across NA, LATAM, Europe, MENA, and APAC. At Marcus Evans Group, Alex generated over €1M in revenue through strategic campaign optimisation and targeted outreach, leading initiatives that improved open rates, CTR, and conversions using A/B testing and advanced segmentation. Previously, at Phileleftheros Media Group, Alex managed digital advertising and newsletter marketing, utilising Google Analytics, WordPress, and DFP for continuous performance improvements in the media sector. Alex’s background includes content creation and PR campaign management at Cal Creative Communication, supported by advanced studies in digital marketing and business management from the University of Salford.

Experience

  • Email Marketing Manager

    Marcus Evans Group · 2023 — Present
    Directed large-scale B2B email marketing initiatives targeting regions such as NA, LATAM, Europe, MENA, and APAC, utilizing platforms including Adestra, SendGrid, and HubSpot. Applied segmentation strategies for database management to enhance lead quality and support the sales pipeline. Oversaw A/B testing procedures to improve campaign open rates, CTR, and conversions, while working closely with Sales and Production teams to coordinate marketing efforts with revenue objectives. Leveraged LinkedIn as part of multi-channel outreach.

  • Digital Advertising Specialist

    Phileleftheros Media Group · 2021 — 2023
    Oversaw digital advertising and newsletter marketing efforts, generating Google Analytics reports to evaluate and optimize advertising performance. Maintained website content and managed banner placements through WordPress and DFP.

  • Content Writer & PR Executive

    Cal Creative Communication · 2020 — 2021
    Contributed to multi-channel marketing and PR campaigns by developing original content, managing influencer collaborations, and assembling performance reports and client campaign briefs.

Skills & Expertise

Content WriterWritingLead GenerationEmail MarketingDigital MarketingContent CreationMarketing AnalyticsPerformance MarketingLead Generation Cold CallingClosing Deals

Education

  • MSc Digital Marketing
    University of Salford
  • BSc Business Management with Marketing
    University of Salford