Andreza S.
Senior Content & Brand Marketing Manager
Open to offersNew to PlatformAbout
Andreza M. is a distinguished Content & Brand Marketing Leader with over a decade of experience in driving robust content engines and brand positioning for remote-first B2B SaaS and talent marketplace sectors across North America, Europe, and Latin America. Based in Recife, Brazil, she excels in managing the comprehensive strategy-to-publication pipeline, including messaging, editorial systems, SEO, lifecycle communication, and community programs. In her role at Smart Digital Communication, she offers contracted marketing leadership, enhancing brand positioning and audience growth strategies, with notable success in achieving a 40% increase in lead acquisition and 52% in candidate applications. Her leadership extends to managing global marketing communications for a community of over 200,000 technology professionals. Known for leveraging AI-assisted content operations, Andreza has led initiatives like a 13-webinar demand program and expanded social media engagement, demonstrating her prowess in content strategy and audience growth. Fluent in English and Portuguese, Andreza M. continues to influence the tech marketing landscape with her strategic acumen and cross-cultural fluency.
Experience
Content, Product & Audience Growth
Global Career Platform for Technology Professionals · 2024 — 2026Created an acquisition engine that facilitated the growth of clients across various digital products and consulting services. Launched campaigns that resulted in substantial increases in newsletter subscriptions and successful webinar participation.Content & Social Media Strategy
Tech Recruiting Platform · 2024 — 2025Developed the newsletter and social content program from the ground up, using audience analysis to prioritize LinkedIn as the main distribution channel. Achieved significant increases in follower acquisition and engagement metrics within a short timeframe.Influencer Partnership Executive (Contract)
Voy · 2025 — 2025Expanded the active creator roster during a four-month contract, which enhanced content output and channel coverage. Improved outreach response rates by designing and testing a new creator outreach sequence.Marketing Communications Lead
Landing.jobs · 2022 — 2023Implemented a content and SEO-driven growth campaign that increased lead acquisition and candidate applications significantly across the European tech talent market. Engaged over 2,000 participants in online events.Marketing & Communication Manager
VanHack · 2021 — 2022Directed brand communication and audience engagement strategies for a leading remote-first global talent community. Managed an integrated campaign and event strategy that resulted in high engagement levels.Founder & Fractional Marketing Lead
Smart Digital Communication · 2021 — PresentProvides contracted marketing leadership to technology companies in Europe and North America, focusing on brand positioning, content strategy, and audience growth from roadmap creation to execution.B2C Marketing Lead
VanHack · 2020 — 2021Oversaw audience growth initiatives across various channels, including content, events, and community programs for a global user base. Managed paid acquisition strategies to enhance platform visibility.Talent Sourcing Lead
VanHackLed a team of sourcing specialists in a globally distributed environment, contributing to a notable percentage of successful placements.B2C Digital Marketing Specialist
VanHackManaged communications targeting a large community of technology professionals through varied channels including content creation, webinars, email, and social media.Marketing Team Lead
HivecloudDirected demand generation and inbound marketing efforts, leading to an increase in qualified leads.Head Editor & Marketing Coordinator
DigaíDeveloped and implemented the editorial strategy, overseeing content creation, SEO initiatives, and audience growth efforts.Marketing Coordinator
Unu SoluçõesManaged a team responsible for delivering integrated marketing strategies across various industries.
Skills & Expertise
Education
- MBA in Business Intelligence, Digital Marketing & Data-Driven StrategyPontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
- Postgraduate Degree in Digital Media Marketing & CommunicationUniversidade Estácio de Sá
- Bachelor of Technology in Graphic DesignInstituto Federal de Pernambuco (IFPE)