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Angel E. — Mid-Level Healthcare Growth Manager from Guatemala

Angel E.

Mid-Level Healthcare Growth Manager

Guatemala 6+ years
Open to offersNew to Platform
Languages
EnglishSpanishFrench
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About

Angel A. is a seasoned Growth Manager with expertise in patient acquisition systems, conversion funnels, and paid media infrastructure tailored for healthcare and service industries. Since January 2025, Angel has been key in developing data-driven patient acquisition and conversion systems for IBS Treatment Center, where a strategic approach using behavior-based tracking and CRM automation has resulted in a significant reduction in lead leakage and a remarkable 50% consultation-to-enrollment conversion rate. Having launched effective Google Ads campaigns, Angel achieved a 6%+ CTR in condition-specific ad groups and consistently generated up to 18 high-value consultations weekly. His proficiency in Meta Ads and landing page strategy has been demonstrated by achieving CTRs well above industry averages and navigating stringent Meta policy compliance challenges. Angel's multilingual capabilities in English, Spanish, French, and Italian complement his professional endeavors greatly, enabling broader communication and collaboration potential in diverse markets.

Experience

  • Growth Manager

    IBS Treatment Center · 2025 — Present
    Developed and refined patient acquisition and conversion systems, including building workflows across Kartra, email/SMS, and lead follow-up. Created behavior-based tracking with Kartra tags to pinpoint high-intent leads, addressing gaps between inbound leads and scheduled consultations. Facilitated high-ticket patient acquisition for treatment programs, achieving significant consultation-to-enrollment conversion rates. Generated multiple weekly consultations from inbound traffic, establishing a valuation per consultation. Constructed data analysis dashboards for monitoring lead quality and appointment conversion throughout the patient journey. Directed messaging strategy for email/SMS nurture sequences and patient onboarding.
  • Growth Manager

    Nourished Life Wellness Center · 2025 — Present
    Established a comprehensive patient acquisition framework from the ground up, which included creating a website, two landing pages, Meta Pixel integration, Formspree lead capture, and effective conversion tracking. Executed detailed audits of Meta Ads and SEO, recognizing critical deficiencies in tracking and funnel structure. Initiated a Meta Ads campaign that outperformed industry standards for click-through and conversion rates within a competitive niche. Overcame multiple Meta policy rejections for prescription drug content by researching compliance and attaining successful campaign approvals while adhering to a budget.
  • Inbound Sales Representative

    Ergeon · 2024 — 2025
    Achieved significant sales closures in fencing projects through consultative practices in a remote capacity. Managed the complete sales cycle, encompassing discovery, pricing, follow-ups, and closing, utilizing internal CRM systems and automation. Sustained a consistent conversion rate and maintained an average ticket size for projects closed.
  • Growth & Media Strategist

    Lezen Academy · 2023 — 2024
    Designed and implemented Meta Ads campaigns that successfully generated a high volume of leads at a competitive cost per lead. Expanded student acquisition significantly through targeted strategies including A/B testing, audience segmentation, and iterative copy improvements. Enhanced retargeting strategies to optimize ROI by leveraging pixel events and feedback loops regarding lead quality.

Skills & Expertise

Education

  • Law
    Universidad San Carlos de Guatemala · — — 2022