Anna M.
Senior Digital Marketing Manager
Open to offersNew to PlatformLanguages
EnglishTagalog
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About
Anna Marie D. is an accomplished Digital Marketing Specialist and Project Manager with expertise in content marketing, demand generation, and operations across industries such as healthcare, e-commerce, real estate, creative agencies, and commercial centers in the US, UK, Canada, China, and the Philippines. She has led marketing teams and managed campaigns for organizations including ADDIUM.io, The Dr. Z Functional Medicine LLC., Forgefire Creative, Mosh & Shout, and Ruiz Realty Group. Anna Marie D. has overseen SEO optimization, web content development, and campaign execution, and has integrated Google Analytics and automation into workflows to enhance performance. Her background includes deploying project management tools and building high-converting sales funnels, social media strategies, and creative assets to drive audience engagement, brand growth, and revenue for clients and employers in both full-time and consultancy roles.
Experience
MARKETING PROJECT MANAGER
ADDIUM.io · 2022 — 2025Leads the marketing team for multiple business units and corporate marketing, focusing on strategic coordination and resource planning. Manages workload distribution and task priorities using JIRA, Asana, and Notion. Oversees campaign schedules across channels, ensuring consistent execution and cross-department collaboration. Develops and refines scalable processes within the PMO group and assures timely, quality project delivery across websites, social, email, and podcasts. Tracks quarterly business unit goals and conducts asset quality review to maintain brand standards.CONTENT MARKETING STRATEGIST
Mosh & Shout · 2024 — 2025Drives content vision focused on furniture, aligning brand messaging with market positioning. Analyzes buyer behavior and seasonal trends to inform targeted campaigns. Develops content pillars, editorial guidelines, and SEO taxonomies for scalable projects. Oversees creative workflows, coordinates with cross-functional teams, and tracks performance metrics to guide improvements in engagement, SEO, and conversion.DIGITAL MARKETING SPECIALIST/ CONSULTANT
Ruiz Realty Group · 2023 — 2025Maintains the company website using Lofty Chime, ensuring optimal user experience and branding. Develops social and web content strategies to drive engagement. Produces graphics and video materials for campaigns, manages social activity on YouTube and Instagram, and executes SEO strategies. Designs geographical farming outreach and manages email marketing campaigns via ActiveCampaign.DIGITAL MARKETING SPECIALIST (SHOPIFY, SEO, KLAVIYO)
The Lilley Line · 2024 — 2025Managed and enhanced Shopify operations, overseeing product listings and merchandising. Implemented SEO strategies and developed email campaigns via Klaviyo. Conducted competitor research, created marketing funnels and branded digital assets, and monitored performance using targeted platforms while collaborating to align messaging across all channels.MARKETING COORDINATOR
Do Good Work · 2024 — PresentManages podcast editing and publishing with Descript, integrating AI tools to optimize workflows and improve audio quality. Coordinates schedules and preparations with podcast guests. Supports daily marketing operations through Basecamp, implementing automation and AI-driven enhancements for team and campaign efficiency. Applies AI integration within content processes to maintain fast turnaround and consistent standards across podcast, social, and marketing projects.MARKETING ASSOCIATE & PROJECT MANAGER
Forgefire Creative · 2024 — PresentHandles daily operations and task prioritization through ClickUp. Manages client onboarding for advertising accounts and sets up GoHighLevel CRM, automations, nurture campaigns, and A2P registrations. Designs marketing funnels and landing pages, creates social media content for Facebook and Instagram, and collaborates with leadership on business development and agency strategy. Integrates automation across workflows and platforms to improve productivity.MARKETING TEAM LEAD, DEMAND GENERATION MANAGER
The Dr. Z Functional Medicine LLC. · 2023 — 2024Designed and implemented sales and marketing funnels including VSLs, webinars, and lead generation campaigns. Created and maintained marketing collateral for digital channels and events. Developed online programs in MemberVault and Skool and automated funnels via Zapier. Managed email marketing, grew Facebook communities, and organized event activations. Oversaw project management with Monday.com and Slack, led team alignment, produced ad assets, and supported SOP creation for business processes.DIGITAL MARKETING SPECIALIST/ CONSULTANT
Medical Acucare · 2023 — PresentBuilds and manages the company website on Squarespace, maintaining consistent branding and usability. Executes web and social media content strategy for Instagram, Facebook, and LinkedIn, creating both graphics and video reels. Manages social accounts to grow engagement and implements SEO through blogging and backlinking. Plans and delivers webinar events, including supporting assets, copywriting, reporting, and post-event lead nurturing.SOCIAL MEDIA MANAGER & WEBSITE DEVELOPER
Dr. Shahzadi Harper Brand & The Harper Clinic · 2022 — 2023Develops content strategies for Facebook, Instagram, LinkedIn, TikTok, and the company website, focusing on audience growth and brand consistency. Analyzes metrics to refine campaigns and adapts content strategy to business goals. Designs visual assets, manages website updates, and applies SEO best practices.CONTENT MARKETING STRATEGIST & SOCIAL MEDIA MANAGER
SleepGift · 2022 — 2023Developed content strategies for Facebook, Instagram, LinkedIn, YouTube, and the website. Analyzed audience data to refine content, produced visual assets and video content, and led video marketing projects to align campaigns with brand and audience.CONTENT MARKETING STRATEGIST & SOCIAL MEDIA MANAGER
UC Baby · 2022 — 2023Strategized and executed campaigns across social platforms and the website. Analyzed audience insights, designed visuals, and led video marketing initiatives to support engagement and content performance goals.DIGITAL MARKETING ASSISTANT & EXECUTIVE VIRTUAL ASSISTANT
Bridges Business Solutions · 2021 — 2023Prepared meeting summaries, developed SOPs and VA policies, managed daily operations and virtual assistants for quality and efficiency. Optimized website content with an SEO focus, directed social media strategy on Instagram, Facebook, and LinkedIn, and designed various campaign materials, reports, and newsletters.PROJECT MANAGER + RECRUITMENT SPECIALIST
Milestone Marketing Services · 2021 — 2023Managed virtual assistant onboarding and recruitment, led daily team operations, and guided client engagements. Prepared agendas for meetings, generated client reports, assigned and tracked service requests, and planned digital marketing across web and social platforms. Developed SOPs and managed business databases.VIDEO PRODUCTION COORDINATOR
Retrolabs · 2022 — 2022Directed video production workflows, ensuring timely and high-quality output. Coordinated freelance and influencer collaborations and established SOPs and business databases to streamline production. Handled quality control to meet brand criteria.VIDEO EDITOR
Tradesquare · 2022 — 2022Managed the full video production cycle from planning to delivery. Edited and produced videos for web and digital distribution, ensuring alignment with brand objectives and audience engagement.MARKETING FUNNEL SPECIALIST
Alert Publishing · 2021 — 2022Designed marketing funnels, including landing pages and lead capture systems. Created e-books to enhance brand presence, and performed consumer and competitor research to inform strategy and support market positioning.DIGITAL MARKETING MANAGER
Dr. Terry Loong · 2021 — 2022Oversaw integrated marketing efforts across website, Facebook, LinkedIn, and Instagram. Created marketing collateral for social media and email, analyzed digital KPIs, developed content strategy, ensured brand consistency, and created marketing funnels. Handled web content and planned automated email campaigns.SOCIAL MEDIA MANAGER | GRAPHIC DESIGNER | WEB CONTENT SPECIALIST
Camp Benjamin & MON's Restaurant · 2021 — 2021Developed comprehensive social media strategies and executed campaigns across platforms. Designed visual content in Canva and Photoshop, monitored KPIs, managed Facebook Ad campaigns, conducted website audits, and set content pillars and update schedules.FREELANCE COPYWRITER, CONTENT AND RESEARCH WRITER, RESEARCHER
Freelancer, Upwork, Online Jobs PH · 2017 — 2021Authored product descriptions for e-commerce, developed marketing strategy reports, and produced research deliverables for clients such as Ali Express and projects on social change and idea management.MARKETING & COMMUNICATIONS OFFICER | GRAPHIC DESIGNER
Paseo de Magallanes Commercial Center Assoc. Inc. · 2016 — 2021Oversaw social media growth, planned and executed marketing events, and designed creative displays for special occasions. Developed marketing strategies, managed communications, maintained the WordPress website, and supervised student art interns.VIDEOGRAPHER/ VIDEO EDITOR/ PHOTOGRAPHER/ LOGISTIC STAFF
2911 Grand Management Consulting Services · 2016 — PresentCoordinates logistics for team building events, performs videography and editing for same-day outputs, and oversees event planning and production phases from preparation to post-production.MARKETING ASSOCIATE
Datablitz, Inc. · 2015 — 2016Coordinated marketing and logistics for store expansions, managed the customer loyalty program, oversaw daily marketing activities, conducted quality assurance on digital assets, and prepared marketing performance reports.EVENT STAFF
GMA News TV · 2010 — 2014Assisted in event support roles for programs such as Bonakid Pre-school Ready, Set, Laban and various GMA News TV Free Time activities.CUSTOMER SERVICE REPRESENTATIVE
Teleperformance · 2014 — 2014Handled inbound calls for Virgin Mobile USA, assisting customers with account inquiries and issue resolution while ensuring professional service delivery.
Skills & Expertise
Education
- Bachelor of Arts in Mass Communication Major in BroadcastingInstitution not specified