APRILIEN J.
Senior Social Media Strategist
Open to offersNew to PlatformAbout
Aprilien J. is a seasoned Communication Professional and Social Media Strategist with over 9 years of experience in boosting brand growth and client engagement. She holds a Bachelor of Communication from the University of Persada Indonesia YAI, specializing in strategic communication and media relations. In her role as a Social Media Project Lead, she expertly developed and implemented strategies on platforms like Facebook, Instagram, and TikTok to enhance brand awareness and audience engagement. Aprilien J. adeptly utilizes tools such as Canva and CapCut for creating compelling content and employs analytics through TikTok Shop Center and Shopify to drive marketing ROI. Her professional journey includes enhancing customer relationship management workflows and implementing standardized SOPs, resulting in high customer satisfaction and low churn rates. At Neo Mediatama and Magni Group, she excelled in strategic account management and cross-functional collaboration, proving her expertise in generating new business opportunities through diligent market research.
Experience
Senior Account Executive
Neo Mediatama · 2016 — 2021Enhanced CRM workflows and provided omnichannel support, effectively managing over 100 daily inquiries while achieving 100% customer satisfaction. Developed and instituted standardized Customer Complaint Resolution SOPs to streamline service recovery and reduce churn among high-volume accounts. Mentored team members to improve operational efficiency, offering guidance on CRM workflows for new hires. Managed key accounts to maintain high retention rates and encouraged new revenue through proactive engagement with clients. Conducted strategic prospecting and market analysis to uncover new business opportunities, consistently surpassing quarterly targets. Collaborated with internal teams to align service delivery with client business needs, facilitating the resolution of complex operational challenges and fostering long-term partnerships.E-commerce & Social Media Project Lead
Magni GroupDirected comprehensive strategies across Facebook, Instagram, and TikTok to enhance brand visibility and audience expansion. Crafted engaging visual content and posts utilizing Canva and CapCut, aligning with platform-specific trends to boost interaction. Analyzed data from TikTok Shop Center and Shopify to assess ROI, track campaign performance, and refine marketing spending based on consumer insights. Oversaw community engagement by monitoring social discussions and competitor movements to interact with new audiences and nurture existing leads.
Skills & Expertise
Education
- Bachelor of Communication (S.I.Kom)University of Persada Indonesia YAI · 2004 — 2009