Areeb A.

Owns end-to-end Amazon brand strategy for a 9-brand portfolio encompassing over 2,000 active ASINs in the UK and EU marketplaces. Leads full-funnel Amazon PPC management using Xnurta, focusing on structuring, optimizing, and scaling Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to meet defined ACoS and TACoS targets. Drives market depth and competitor pricing analysis to inform launch strategy, price positioning, and inventory planning within high-value categories such as Air Fryers, Garden Furniture, and Luggage. Executes keyword and search-term strategies through Helium 10 and Data Dive to enhance organic ranking, discoverability, and conversion across the product catalog. Manages catalog health by overseeing A+ Content, listing creation, variation management, and A-Z claim resolution to maintain account health and brand presentation. Supervises junior brand analysts, setting weekly priorities and reviewing outputs to ensure brand KPIs are met. Monitors inventory velocity in Keepa to identify stockout risks and coordinate replenishment with demand.

Managed brand analytics and PPC strategy for a selection of brands in the US and UK marketplaces, aiming at optimizing advertising efficiency and enhancing organic visibility. Analysed performance data for campaigns across Sponsored Products, Brands, and Display, monitoring metrics such as ACoS, ROAS, CTR, CVR, and spend share to detect wasted spend and reallocate budgets to high-converting keywords and ASINs. Conducted search-term and bid analyses to extract converting keywords, eliminate underperforming terms, and refine match-type structures to improve advertising efficiency. Developed weekly and monthly advertising performance reports and dashboards to translate campaign data into actionable insights for brand managers. Executed niche pricing analyses and competitive benchmarking to uncover whitespace opportunities and increase Buy Box win rates.

Assisted senior analysts in creating listings, optimizing titles and bullets, and coordinating image feedback for both new and existing catalog items. Conducted keyword research using Helium 10 to find high-volume, relevant search terms for catalog updates. Monitored competitor price history, BSR, and review velocity through Keepa to inform strategic recommendations for brands. Addressed customer service escalations and managed A-Z Guarantee claims, ensuring seller account metrics remained within Amazon performance thresholds. Maintained catalog hygiene by resolving variation issues, suppressed listings, and creating FBA shipments.

Managed daily accounting tasks including billing, cash reconciliation, and accounts payable/receivable processing. Supported month-end close activities and prepared financial summaries for various departmental cost centers.