Ariane R.
Senior PPC Manager
Open to offersNew to PlatformAbout
Ariane Rose L. is a seasoned Process Manager and PPC Manager with over eight years of team management experience, focusing on digital marketing and process optimization. Her expertise lies in organizing team workflows and implementing structured frameworks to enhance daily operational efficiency. Ariane has a proven track record of managing the full employee lifecycle, from interviewing and onboarding to training and performance reviews. She excels in aligning stakeholder expectations and managing digital marketing portfolios, including platforms like Google Ads, Amazon PPC, and Bing Ads. Her strategic leadership has been pivotal in leading teams of PPC Specialists, especially in Amazon PPC, where she conducted weekly leadership meetings to align campaign goals and troubleshoot operational roadblocks. Ariane has also directed cross-functional teams to achieve and surpass operational KPIs and client expectations through effective performance management. Her talent development initiatives and process improvement strategies have consistently enhanced team efficiency and competency.
Experience
PPC Team Manager
Extension eCom · 2025 — 2026Managed a team of PPC Specialists concentrated on Amazon PPC, hosting weekly meetings to align on campaign objectives and address operational challenges. Conducted account audits and in-depth sessions, authored and optimized SOPs and job aids to enhance the handoff process and boost team efficiency. Provided regular coaching and performance reviews focused on advanced Amazon PPC strategies and data-driven optimization. Employed Slack, MS Teams, and Google Sheets to facilitate cross-functional workflows and ensure clear communication with stakeholders. Performed technical interviews and assessed cultural fit for talent acquisition, alongside developing onboarding plans that transitioned new hires to active campaign management.Associate Process Manager
eClerx PH (Personiv) · 2018 — 2025Led cross-functional teams of Campaign Managers, managing all phases of the PPC lifecycle for US and AU accounts which included optimization, reporting, and campaign setup. Achieved and exceeded operational KPIs by implementing structured performance management and aligning goals. Created and delivered training programs for both new and current staff, resulting in improved team competency and quality metrics. Held bi-monthly coaching sessions and executed Performance Improvement Plans (PIP) to offer constructive feedback and encourage high performance. Managed client relations and presented business reviews while coordinating between onshore and offshore teams to ensure service alignment, achieving outstanding CSAT scores in client audits.Process Executive (PPC Analyst)
Personiv · 2016 — 2018Handled SEM-PPC accounts for US clients, optimizing underperforming ad campaigns monthly while addressing reactive optimization requests from clients. Completed numerous special projects involving multiple accounts within deadlines. Provided customer support and managed customer accounts while successfully closing sales through ongoing promotions.Sales Support Associate
Convergys · 2015 — 2015Supported sales operations by managing customer interactions and completing tasks related to customer support.
Skills & Expertise
Education
- BS Computer EngineeringDe La Salle University - Dasmarinas · 2009 — 2014