Arief M.
Senior E-commerce Manager
Open to offersNew to PlatformAbout
Arief M. is a seasoned Ecommerce Manager with a robust track record in the dynamic world of online marketplaces. Over his seven-year career, he has driven innovations and operational excellence in companies such as Petour Petfood Indonesia, Aright Marketing Indonesia, and Mars Petcare. Arief's expertise spans livestream & content operations, digital sampling programs, and developing high-impact affiliate & KOL partnerships. He has a keen ability to lead teams, optimize trade expenses & budget allocations, and drive growth through strategic planning and cross-functional collaboration. Arief is also adept in data analysis & reporting using tools like Google Data Studio and Power BI, which he uses to inform business strategies and improve performance metrics. Experienced in both digital commerce and customer relationship management, Arief contributed significantly to increasing market share and achieving ambitious sales targets across various channels.
Experience
Ecommerce Lead
Petour Petfood Indonesia · 2026 — 2026Conducted comprehensive campaign planning focusing on GMV, conversion rates, and ROI, achieving a monthly growth average. Worked with HR to enhance Ecommerce team development through the delivery of OKR and KPI frameworks. Enhanced short-video content performance through optimization techniques. Managed daily livestream operations to ensure content quality and sales consistency. Developed an affiliate and influencer program to enhance brand awareness. Monitored brand and competitor performance for campaign strategy adjustments. Assisted in managing the e-commerce P&L by tracking expenditures against ROI targets. Produced market research to convey insights on category dynamics and competitor positioning.Ecommerce Manager
Aright Marketing Indonesia · 2025 — 2026Defined brand positioning and customer journey to enhance market relevance in e-commerce channels. Designed and implemented store campaigns aimed at increasing GMV, conversion rates, and ROI. Contributed to achieving annual sales targets through new product development efforts. Expanded the e-commerce team and established operational structures and workflows.Digital Commerce Key Account Executive / Customer Development Management
Mars Petcare (Whiskas) · 2022 — 2025Led performance for annual e-commerce channels through strategic brand relaunches and category campaigns. Coordinated with distributors and agencies to ensure timely and budget-compliant campaign execution. Drove quick-commerce channel growth through product optimization efforts. Introduced digital sampling programs to gather first-party market insights. Established Mars Petcare's presence in livestreaming and social commerce while overseeing trade expense management.Ecommerce Specialist
Ariston Group Indonesia · 2021 — 2022Developed and executed store campaigns targeted at enhancing GMV, conversion rates, and ROI. Collaborated with agencies to elevate brand visibility across channels. Set up WhatsApp Business for improved customer interactions. Initiated livestream auction events on Shopee and Lazada to augment brand engagement. Worked with KOLs on executing digital campaigns. Created Google Data Studio dashboards for performance analysis.Key Account Executive
IDMarco Perkasa Indonesia · 2020 — 2021Oversaw strategic client relationships and managed daily commercial operations. Delivered marketplace performance analysis for client accounts and developed plans for improvement. Crafted product merchandising SOPs to ensure consistency across brands.Ecommerce Supervisor
Star Cosmos · 2020 — 2020Supervised a team managing operations across multiple marketplaces, focusing on performance metrics. Implemented an ERP system to streamline operational processes significantly. Collaborated with teams on logistics and distribution strategies for shipping points in secondary cities. Provided shipping point and product category performance reports while maintaining partnerships with platform account managers.Account Executive
Star Cosmos · 2019 — 2020Managed Cosmos Official storefronts across various marketplaces, ensuring alignment on tactical campaign execution. Coordinated with Product Management and Supply Chain for effective forecasting and campaign planning while initiating updates to streamline SOPs.
Skills & Expertise
Education
- Bachelor of Arts in English Language and LiteratureUniversitas Padjadjaran