Post a Job Free
0 viewsjobseeker
arvin — Senior Ecommerce Sales and Marketing Strategist from Indonesia

arvin

Senior Ecommerce Sales and Marketing Strategist

Indonesia 6+ years
Open to offersNew to Platform
Languages
IndonesianEnglish
Video Introduction
No video introduction yet
The candidate has not added a video.
Contact information and social networks are private. Connect to unlock.
Hidden

About

Arvin D. is a highly accomplished Sales and Marketing Strategist with over 15 years of experience in ecommerce and business development. Known for his tenure at both Tokopedia and JD.ID, he has consistently driven marketplace performance and revenue growth. At PT Pulau Intan Lestari, as Head of Marketing & Digital Communication, Arvin led integrated 360° campaigns and mentored teams to achieve business objectives and creative excellence. His prior role at Tokopedia showcased his expertise as a Senior Category Manager, where he spearheaded brand campaign strategies across various channels. Arvin's strong commercial focus has seen him excel at identifying key data insights, managing strategic partnerships, and enhancing brand identity. Holding a Bachelor's in Advertising Communication from the London School of Public Relations Jakarta, Arvin's background also includes significant roles at PT Tata Sukses Mandiri, PT GROUPON Indonesia, and PT Neo Indonesia, further strengthening his expertise in brand growth and marketplace expansion.

Experience

  • Head of Marketing & Digital Communication

    PT Pulau Intan Lestari · 2024 — 2024
    Created and implemented comprehensive, data-driven marketing strategies targeting awareness, conversion, and customer loyalty. Directed 360° integrated campaigns across various channels including digital, CRM, social media, PR, and offline efforts. Assessed market trends, consumer insights, and competitive landscape to discover opportunities and enhance messaging. Guided and mentored a team while establishing KPIs, tracking performance, and converting data into actionable insights.

  • Senior Category Manager

    PT Tokopedia · 2018 — 2024
    Oversaw the holistic development of annual Brand Strategy and Direction. Analyzed important data and insights to uncover pressure points for leveraging. Collaborated with stakeholders to identify marketing objectives and devised detailed brand campaign strategies aligned with business goals. Initiated the planning and conceptualization of creative campaigns across digital, social media, traditional, and experiential channels. Established clear campaign targets, audiences, KPIs, and budgets, while conducting market research for campaign differentiation. Managed updates on campaign progress and led traffic planning to enhance performance.

  • Business Development - Digital Merchant Specialist

    PT JINGDONG - JD.ID · 2017 — 2018
    Pursued new business opportunities by forming and securing strategic partnerships. Strengthened and expanded client networks to enhance company presence in the F&B market and other sectors. Oversaw existing accounts to optimize long-term value while executing business strategies focused on achieving monthly targets through structured planning.

  • Head of Sales

    PT Tata Sukses Mandiri · 2016 — 2017
    Led various commercial partnerships to enhance revenue, improve customer relationships, and negotiate significant contracts. Developed and executed sales strategies, forecasts, and Annual Operating Plans to align with market and revenue objectives. Coached and aligned the sales team with cross-functional units to ensure effective market initiative execution.

  • Sales and Business Development

    PT GROUPON INDONESIA · 2012 — 2016
    Identified, approached, and secured new merchants while developing strong partnerships with brands. Conducted market research to explore expansion opportunities within the retail sector and worked with internal teams to guarantee the onboarding and integration of new merchants. Strived to meet monthly acquisition and revenue targets.

  • Account Executive / Shopper Marketing

    PT Neo Indonesia - Dynamo Agency · 2011 — 2012
    Studied consumer behavior related to in-store purchasing and explored shopper pathways. Engaged with customers in developing buying strategies and marketing tools, presenting creative concepts to clients, and brainstorming sales growth opportunities for various brands.