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Asma from United Arab Emirates

Asma

United Arab Emirates 3-6 years
Open to offersNew to Platform
Languages
EnglishArabicChinese
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About

Asmaa M. is a highly skilled Media Intelligence Analyst with extensive experience in analyzing global media coverage, delivering structured insights for international organizations. Based in Abu Dhabi, UAE, Asmaa possesses strong proficiency in Mandarin, English, and Arabic, facilitating effective cross-cultural communication. She specializes in multilingual media monitoring, news analysis, and uncovering reputational risks and industry trends that impact international brands like Hyatt, ST Engineering, and Aston Martin. At A Data Pro, Asmaa's responsibilities include analyzing over 1000 global news articles daily, identifying key narratives, and employing structured frameworks to ensure relevance and accuracy in industry classifications. Her freelance work on platforms like Upwork allows her to leverage her skills in social media analysis, devising digital content strategies especially targeted at Chinese digital ecosystems such as WeChat, Xiaohongshu, and Douyin. She holds an MBA from Jiangnan University in China and HSK Level 5 certification, underscoring her deep understanding of Chinese business culture.

Experience

  • Media Analyst

    A Data Pro · 2024 — Present
    Analyzed global media coverage to determine relevance, sentiment, and duplication across various industries. Utilized structured frameworks to categorize and code news articles for accurate relevance classification. Conducted multilingual media monitoring in English and Chinese for international reporting projects. Identified emerging narratives impacting global companies and industries.

  • Social Media Analyst / Marketing (Freelance)

    Upwork · 2023 — Present
    Developed digital content strategies aimed at Chinese social media platforms such as WeChat, Xiaohongshu, and Douyin. Created campaigns for social media and produced short-form video content to enhance audience engagement. Implemented SEO and localization strategies for brands entering the Chinese market. Provided translation and localization services for marketing content in Chinese.

  • Deputy Human Resources Manager

    China Chemical Engineering Co., Ltd · 2022 — 2023
    Assisted with recruitment and onboarding activities. Managed administrative HR functions along with payroll coordination. Ensured adherence to company policies and compliance with labor regulations.

  • Chinese Translator / Interpreter (Freelance)

    Xiamen, China
    Provided interpretation from Chinese to Arabic during business meetings and negotiations. Translated marketing materials, documents, and digital content, ensuring linguistic and cultural accuracy in multilingual communications.

Skills & Expertise

Content WriterResearchRetention SpecialistMarketing Automation Expert

Education

  • MBA in Business Administration
    Jiangnan University
  • Bachelor's Degree in Chinese Language
    Ain Shams University
  • Chinese Language Scholarship Program
    Xiamen University