Atifa B.
Senior Marketing & Brand Strategist
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About
Atifa B. is a strategic marketing and brand leader with over seven years of experience driving brand growth across D2C, FMCG, fashion, wellness, fitness, hospitality, automobile, manufacturing, and startup sectors. As a Fractional Marketing Partner at ScaleHouse Advisory, she led full-cycle brand strategy, growth marketing, and stakeholder management for both domestic and international clients, managing cross-functional and remote teams. At Hemp Hoppers and The Creative Coterie, Atifa oversaw marketing strategy, data-driven growth campaigns, and creative direction for brands like Hilton, Park Ascent, and Silver Play. Her earlier roles in graphic design and social media management contributed to rapid expansion and campaign effectiveness in companies such as Third Wave Coffee and Amplifier (Germany). She regularly served as visiting faculty at design and marketing institutes, delivering industry-aligned lectures and mentorship.
Experience
Visiting/Guest Faculty
MIT Institute of Design · 2020 — 2026Conducted lectures and workshops focused on advertising, promotion, branding, and marketing communication. Crafted curriculum-aligned sessions that integrated real-world case studies with hands-on assignments. Guided students on career pathways, enhancing their industry readiness and presentation skills. Participated as a jury member for student reviews and presentations.Head of Marketing
Hemp Hoppers · 2024 — 2025Oversaw the comprehensive marketing strategy across e-commerce, digital, and offline channels. Created growth strategies based on consumer insights and market analysis. Established KPIs, dashboards, and reporting mechanisms to enhance ad spend efficiency and campaign effectiveness. Directed teams in social media, performance marketing, creative development, and product marketing.Senior Creative Consultant
The Creative Coterie · 2024 — 2025Collaborated with hospitality clients such as Hilton, as well as D2C brands, and B2B brands. Delivered consulting services on creative-led marketing strategies using digital and social platforms. Initiated A/B testing and campaign optimization efforts, along with performance tracking. Conducted competitor analysis and market research to ensure campaigns were aligned with current trends. Managed a fully remote team across India, with periodic travel for client engagements.Marketing Manager
Tilt (Endgame Inclusivity Pvt. Ltd.) · 2023 — 2024Directed integrated marketing campaigns that included advertisements, social media, and e-commerce projects. Utilized analytics and insights to enhance campaign performance and drive conversions.Pan-India Graphic Designer – Marketing
Third Wave Coffee · 2022 — 2023Designed creative materials for diverse channels including digital, social, in-store, and event marketing such as OOH, DOOH, and POS. Contributed to digital advertising campaigns while analyzing performance metrics. Assisted in the rapid growth of the brand from around 35 to 110 cafés across the country.Visiting Faculty
MIT ID, Gurumantra Academics, INIFD & IIST · 2020 — 2023Delivered workshops focused on fashion, marketing, and communication, enhancing career preparedness among students. Mentored students through projects aligned with industry standards, promoting practical skills.Freelance & Consulting Roles
Company not specified · 2019 — 2022Oversaw global social media strategies, monitored performance metrics, and optimized content through data-driven insights for various brands, maintaining alignment with international standards, particularly in sectors like tech, AI/ML, education, startups, and media.Fractional Marketing Partner
ScaleHouse Advisory · 2019 — PresentProvided business and marketing advisory services, specializing in brand building and scaling solutions. Formulated strategies for clients in various industries, including fashion, jewellery, sports & fitness, automobile, and international businesses. Built and oversaw cross-functional teams that encompassed strategy, creative, and performance marketing. Facilitated measurable growth through structured marketing frameworks, funnel optimization, campaign ROI tracking, and social media management for global clients in regions such as the UK, UAE, and Germany. Engaged as the primary stakeholder interface, leading reviews, presentations, and long-term growth strategies.Styling & Visual Merchandising Roles
Company not specified · 2018 — 2019Worked as a Styling & Lifestyle Consultant for OBU Aware Business Ventures and served as a Visual Merchandiser at Speedo Retail Outlet, contributing to the unique kiosk-sized store's visual presentation.
Skills & Expertise
Education
- MBA – MarketingManipal University · 2021 — 2023
- BA (Hons) Fashion Promotion & ImagingUniversity of Creative Arts, London in affiliation with MAEERs MIT Institute of Design · 2014 — 2018
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