Avrilla V.
Mid-Level Marketing Events Specialist
Open to offersNew to PlatformAbout
Avrilla V. is a skilled professional specializing in Marketing Communication, with experience in Public Relations and Event Management. Currently serving as a Marketing Event Lead at PT Putragaya Wahana, she leads the development of integrated event strategies to align with overarching marketing objectives. Avrilla has managed the successful planning and execution of various events, from venue selection to on-site operations. Her previous role as Public Relation & Event Manager at PT Huawei Tech Investment highlighted her ability to foster relationships with Key Opinion Leaders and media, ensuring effective product launches and strategic activations. She has also held positions at PT Plaza Indonesia Realty and PT Grand Indonesia, where she honed her skills in managing and executing events with a focus on lifestyle, retail, and e-commerce sectors. Avrilla is recognized for her capability to engage stakeholders through targeted communication efforts, eventually driving brand visibility and consumer engagement.
Experience
PUBLIC RELATION & EVENT MANAGER
PT HUAWEI TECH INVESTMENT (HUAWEI DEVICE INDONESIA) · 2022 — 2024Developed comprehensive PR strategies to support the launch of Huawei Device products in Indonesia, ensuring they aligned with brand positioning. Engaged with Key Opinion Leaders (KOLs), influencers, and media partners for positive product representation. Organized promotional events and activations to enhance brand visibility. Planned and executed product launches, PR initiatives, and community events.MARKETING EVENT LEAD
PT PUTRAGAYA WAHANA · 2024 — PresentCollaborated with the marketing team to create integrated event strategies that matched marketing objectives. Led the planning and execution of various events, managing budgeting, logistics, and vendor relationships. Developed event themes to engage targeted audiences and designed experiences for attendees. Monitored KPIs to evaluate event effectiveness and provided post-event analysis.EVENT & PARTNERSHIP LEAD
PT KARYA HASTA DINAMIKA (KALBE E-HEALTH) · 2021 — 2022Led the Event & Partnership Team in planning brand activity programs and developing sponsorship proposals. Maintained partnerships with agencies and communities to boost brand visibility. Managed both online and offline events to enhance engagement.MARKETING - EVENT & PROMOTIONS SECTION HEAD
PT PLAZA INDONESIA REALTY, TBK · 2018 — 2020Created new event concepts aimed at the Lifestyle, Kids, and Family segments to enhance foot traffic and sales. Managed end-to-end event processes, including budgeting and operations. Collaborated with third parties for impactful events and reported on performance to the Board of Directors.MARKETING COMMUNICATION - EVENT & PROMOTIONS SUPERVISOR
PT GRAND INDONESIA · 2015 — 2018Coordinated media monitoring efforts and tracked PR effectiveness metrics. Prepared detailed reports on events and CSR initiatives. Supervised events within Grand Indonesia to ensure quality execution and alignment with marketing goals.MARKETING COMMUNICATION - PUBLIC RELATIONS AND EVENT & PROMOTIONS INTERNSHIP
PT GRAND INDONESIA · 2014 — 2015Conducted media coverage tracking to gauge brand visibility and engagement. Assisted in overseeing events and managed shopping programs aligned with marketing strategies.
Skills & Expertise
Education
- Bachelor in Management with a concentration in MarketingBAKRIE UNIVERSITY · 2011 — 2015
- High School Diploma in Social SciencesSMA Negeri 1 Jakarta · 2008 — 2011
- Junior High School DiplomaSMP Negeri 1 Jakarta · 2005 — 2008
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