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CARMELA D. — OPERATIONS & EXECUTIVE BUSINESS PARTNER | REVENUE OPERATIONS LEADER | GOHIGHLEVEL EXPERT | AI AUTOMATION ARCHITECT| from Philippines

CARMELA D.

OPERATIONS & EXECUTIVE BUSINESS PARTNER | REVENUE OPERATIONS LEADER | GOHIGHLEVEL EXPERT | AI AUTOMATION ARCHITECT|

Philippines 6+ years
Actively lookingNew to Platform
Languages
EnglishTagalog
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About

Carmela D. is an accomplished Operations & Executive Business Partner and Revenue Operations Leader with over 14 years of global experience across the Asia Pacific, UK, US, and Canada. She has delivered operational and marketing leadership in diverse industries including finance and accounting services, SaaS and CRM, insurance and pension, digital marketing agencies, and service-based businesses. Carmela has managed 150+ CRM environments, architected and scaled multi-location marketing systems, and executed automation strategies using GoHighLevel, n8n, and Zapier. In roles such as Head of Marketing & Operations and Operations & Automation Director, she led cross-functional teams, built startup operational infrastructures, integrated AI solutions, and maintained governance and compliance for international finance operations. Her leadership includes direct partnership with executives, public speaking on project management and automation, and hands-on oversight of revenue operations and large-scale CRM ecosystems.

Experience

  • HEAD OF MARKETING & OPERATIONS

    Pilot Plumbing & Drain, USA · 2025 — 2025
    Oversaw strategic operations and marketing for a multi-location service company generating approximately 80,000 USD in monthly revenue. Established digital brand presence across Vancouver, Portland, and Oregon, which included creating and launching location-specific Facebook business pages. Structured and optimized platforms on LinkedIn, Instagram, and YouTube while guiding social media managers in campaign messaging and graphic standards. Conducted website audits and ensured campaign accuracy within GoHighLevel.

  • OPERATIONS & AUTOMATION DIRECTOR (FOUNDING LEADER)

    Delegate You · 2025 — 2025
    Designed a full business ecosystem for the consulting startup, which included setting up the website, CRM, and automation systems. Implemented GoHighLevel architecture for client lifecycle management and participated in sales and acquisition calls alongside the founder. Managed hiring processes and supervised an external GoHighLevel specialist for advanced builds.

  • PROJECT MANAGER – MARKETING OPERATIONS

    Redefine Growth Marketing, USA · 2024 — 2025
    Oversaw agency operations for approximately 150 medical spa clients, managing campaign deployment and workflow automation builds. Coordinated cross-functional teams and implemented structured project management frameworks using ClickUp to strengthen delivery consistency.

  • EXECUTIVE ASSISTANT & AP, AR FINANCE SPECIALIST

    Pilot Plumbing & Drain, USA · 2021 — 2024
    Provided executive-level financial administration and operational support. Managed Accounts Payable and Accounts Receivable processes, monitored company performance metrics, and reconciled outstanding balances. Delivered administrative support for the owner while organizing internal reporting systems and coordinating dispatch scheduling for plumbers and subcontractors.

  • GHL EXPERT & CLIENT ACCOUNT MANAGER

    Monstro, USA · 2022 — 2024
    Led CRM architecture and automation execution for U.S.-based digital clients. Managed the setup and optimization of GoHighLevel accounts, ensuring precision in campaign launches. Conducted regular performance reviews and strategy sessions while strengthening client retention through structured CRM governance.

  • INTERNATIONAL BANKING, FINANCE & CORPORATE GOVERNANCE LEADER

    Reed Elsevier Shared Services Philippines (REPH) · 2018 — 2024
    Provided enterprise finance leadership across APAC and UK business units. Managed banking operations and coordinated compliance documentation while supporting multi-entity financial operations. Acted as a corporate credit card program administrator and led harmonization initiatives for finance programs.

  • FINANCE ANALYST & EXECUTIVE SUPPORT

    Telus International Philippines (Supporting TELUS Canada) · 2014 — 2018
    Delivered finance operations, managing invoice processing and accounts payable workflows. Led the corporate credit card program, overseeing activations, reconciliations, and expense approvals. Served as a subject matter expert for SAP and PeopleSoft systems while providing reporting support to finance leaders.

  • PENSION POLICY ACCOUNT ANALYST

    Concentrix Philippines (IBM Daksh) · 2014 — 2014
    Managed and analyzed pension plan accounts for compliance with regulatory standards. Prepared detailed reports on fund performance and conducted risk assessments to ensure financial stability for beneficiaries.

  • CUSTOMER RELATIONS & CREDIT CARD SUPPORT

    Convergys Philippines (Macys Mall Credit Card, USA) · 2013 — 2014
    Provided support for credit card accounts ensuring a positive customer experience. Handled inquiries regarding account details and transactions, resolved issues, and processed requests for credit limit adjustments.

  • TECHNICAL SUPPORT AGENT

    Expert Global Solutions (T-Mobile Telecom, USA) · 2012 — 2013
    Assisted customers with troubleshooting for technical issues related to products and services. Answered incoming calls, diagnosed problems, and guided customers through solutions, escalating complex issues as needed.