Chandra L.
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About
Chandra P. is a seasoned marketing expert with over a decade of experience in the retail sector, known for brand development, digital social media strategies, and sales marketing. Currently serving as the GM Planning & Strategy at PT. Lotte Shopping Indonesia, Chandra oversees marketing strategies for Lotte Wholesale's 48 stores and Lotte Mart's 12 stores nationwide. Prior to this, Chandra was the Head of Marketing for Margaria Group, managing marketing strategies across diverse business units, including Margaria Batik and various skincare and healthcare store brands. Chandra has also held pivotal marketing positions at PT. Ramayana Lestari Sentosa, Tbk, PT. Trans Retail Indonesia, and PT. Panen Lestari Internusa, contributing significantly to branding, advertising, and promotional campaigns. Graduating with a degree in International Relations from Muhammadiyah University of Yogyakarta, Chandra brings a comprehensive understanding of business development and strategic marketing, especially in high-impact digital and offline channels.
Experience
GM Planning & Strategy
PT. Lotte Shopping Indonesia · 2025 — PresentOversaw the business units for Lotte Wholesale and Lotte Mart, including 48 and 12 stores, respectively. Designed marketing strategies, budget plans, and promotional activities for the year. Monitored promotion implementations, managed marketing financing, and collaborated with cross-functional teams to align marketing efforts with overall campaigns.Head of Marketing
Margaria Group · 2023 — 2025Managed marketing for multiple business units within Margaria Group, including various retail and service locations. Developed and executed strategic marketing and brand positioning initiatives, focusing on customer engagement. Led communications and social media strategies, particularly on Instagram and TikTok, while overseeing digital marketing efforts across multiple online platforms.Head of Marketing (Promotion)
PT. Ramayana Lestari Sentosa, Tbk · 2022 — 2022Responsible for marketing across 104 Ramayana and 78 Robinson Mart stores nationwide. Planned and implemented advertising, promotions, and visual merchandising strategies while managing a digital marketing and promotional calendar.Sr. Marketing Manager
PT. Trans Retail Indonesia · 2019 — 2022Oversaw marketing for Transmart and Multimart department stores, coordinating strategies and promotional campaigns for 110 stores. Managed budgetary considerations for marketing and collaborative efforts across offline and online channels, facilitating promotional activities and digital marketing initiatives.Promotion & Advertising Manager
PT. Panen Lestari Internusa · 2014 — 2019Managed marketing strategies for SOGO, SEIBU, Galeries Lafayette, and specialty stores. Developed promotion programs aligned with company goals and planned marketing campaigns, ensuring material creation and adherence to budgetary constraints.Assistant Manager for Cosmetics & Luxury
PT. Lotte Shopping Avenue Indonesia · 2012 — 2014Handled operations for a cosmetics department within an open mall department store. Conducted daily merchandising tasks, managed business reviews with tenants, and supported marketing department developments while monitoring inventory and sales.Assistant Manager for Promotion & Event
PT. Matahari Dept. Store Indonesia · 2011 — 2012Managed nationwide marketing programs and maintained relationships with suppliers specifically in the cosmetics sector. Coordinated various marketing initiatives, including new product launches and sales campaigns, to ensure smooth execution and strategic information flow.Business Development Head
PT. MNC Skyvision (Indovision) · 2009 — 2011Oversaw the modern market channel across Indonesia, particularly in leading retail businesses. Analyzed business strategies and developed sales campaign programs while managing budgets and negotiating plans with key account representatives.Junior Business Development
PT. MNC Skyvision (Indovision) · 2006 — 2009Maintained client relationships across various retail sectors, focused on sales policies, product performance, and merchandising standards. Monitored and enhanced performance metrics for key accounts.Sales Coordinator
PT. MNC Skyvision (Indovision) · 2004 — 2006Responsible for achieving sales targets, leading daily sales meetings, and evaluating team performance. Provided training and support for sales staff while addressing display issues at retail locations.
Skills & Expertise
Education
- Bachelor of Political Science in International RelationsMuhammadiyah University of Yogyakarta · 1999 — 2003