charell S.
Senior Aviation Operations Manager
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About
Charell S. is a seasoned Operations Manager with over a decade of experience optimizing operations in the aviation, marketing, and business development sectors. Based in Fourways, Gauteng, their expertise lies in managing flight schools, ensuring regulatory compliance with SACAA standards, and leading teams to achieve operational efficiency. At Vulcan Aviation, they oversee daily operations across two bases, focusing on aircraft availability and safety compliance. Their role involves coordinating MPI inspections, managing documentation, reconciling fuel reports, and administering licensing to maintain audit readiness. Charell's marketing acumen is evident from their past success at ACT, where they significantly increased brand awareness and revenue through strategic campaigns. They have also led marketing teams at New Lab, driving conversion rates and launching successful campaigns. With a diploma in Communication & Marketing and degrees in Graphic Design & Fine Art, Charell combines creative insights with robust operational strategies to ensure business growth and student satisfaction.
Experience
Flight School Operations Manager
Vulcan Aviation · 2025 — PresentOversaw daily flight school operations to ensure aircraft availability and safety compliance while delivering training across two locations. Managed fleet documentation, including airworthiness certificates and operational manuals, to maintain audit readiness. Scheduled and coordinated aircraft maintenance inspections, reducing downtime through improved defect rectification. Handled licensing applications in accordance with SACAA standards and took charge of the student onboarding process, ensuring proper administrative documentation. Managed a debrief system for accurate record-keeping of flights and lessons, and acted as the primary communication liaison for student and instructor inquiries.Marketing & Business Development Manager
ACT · 2022 — 2024Developed marketing strategies that enhanced brand awareness and contributed to increased sales revenue. Led a marketing team to execute multichannel campaigns, identifying business opportunities and securing key clients. Managed CRM systems for lead nurturing, improving conversion rates. Coordinated comprehensive marketing projects for diverse clients, integrating market research to fine-tune messaging and product positioning, while overseeing media buying and sponsorships.Marketing & Client Relations Manager
New Lab · 2019 — 2022Executed targeted marketing campaigns that significantly boosted customer engagement and brand visibility. Oversaw end-to-end project management for marketing initiatives, including competitor analysis and adjustments to enhance sales performance. Managed relationships with clients to ensure satisfaction and promote repeat business, while coordinating with cross-functional teams to ensure cohesive brand messaging.Marketing & Events Coordinator
MES - Marketing & Resource Development · 2015 — 2018Organized major events and developed marketing plans for donor engagement while preparing impact reports. Managed media relations and led community outreach initiatives. Created promotional materials and coordinated campaigns for multiple brands, ensuring comprehensive production work for media projects.Marketing & Production Specialist
Model & Talent Management / Media & Production · 2011 — 2014Coordinated production workflows for television and film projects while developing creative assets for marketing initiatives. Managed marketing collateral and overall brand management for various promotional campaigns.
Skills & Expertise
Education
- Diploma in Communication & MarketingNew Horizon Online · 2017 — 2019
- Degree in Fashion DesignXela Design Online · 2015 — 2017
- Degree in Graphic Design & Fine ArtCentral University of Technology · 2011 — 2013