Charlene R.
Mid-Level Digital Marketing Executive
Open to offersNew to PlatformAbout
Charlene R. is a seasoned Digital Marketing Executive holding an MSc in Digital Marketing & Analytics from South East Technological University. Her expertise spans the FMCG, retail, and events sectors, achieving significant sales growth and brand visibility. At Platinum Petroleum Corporation, she spearheaded digital strategies leading to a 50% sales increase across a 12-station network. Charlene excels in social media management, website oversight, and campaigns using platforms like Meta, LinkedIn, and TikTok. Her proficiency in Google Analytics and platforms such as WordPress, Mailchimp, and Canva ensures a comprehensive approach to marketing. As a Digital Marketing Consultant for Bantry Tech, she established brand identity and enhanced customer engagement through local campaigns and strategic content planning. Her solo venture, Pinay Culchie, showcases her skills in digital storytelling, focusing on Irish rural life intertwined with Filipino culture. Through these varied experiences, Charlene has demonstrated her ability to deliver measurable results and manage diverse digital marketing landscapes effectively.
Experience
Digital Marketing Consultant (Part-Time/ WFH)
Bantry Tech & Repair · 2025 — PresentDeveloped brand identity, logo, and website for the local phone and computer repair business, implemented Google Analytics 4 and Meta Pixel for tracking, and managed local social media campaigns and promotions to increase customer inquiries and store visits.Content Creator & Social Media Manager
Pinay Culchie · 2025 — PresentCreated and published short-form videos and social content across various platforms, designed visual elements using Canva, CapCut, and Meta Business Suite, monitored analytics to enhance content strategy, and engaged the community through storytelling focused on rural Irish life and Filipino culture.Head of Marketing Unit / Marketing Executive
Platinum Petroleum Corporation · 2016 — 2018Oversaw the digital marketing activities across 12 service stations, including social media management and presence on Google Maps and Waze, executed promotional campaigns that significantly boosted station sales, and maintained the WordPress website while creating marketing visuals and photography.Marketing Coordinator
Oriental Merchants Inc. · 2012 — 2016Managed social media strategies to support FMCG product launches, planned and executed email campaigns via Mailchimp, maintained content on the WordPress website, and produced product photography and social media assets.Marketing Manager – Sponsorship & Events
DL Media Focus – CCAP Events · 2006 — 2012Secured sponsorships from companies like Logitech, IBM, Oracle, and Jabra, supported marketing initiatives for Contact Centre Expo events, and managed website updates alongside digital promotions for exhibitors.
Skills & Expertise
Education
- MSc in Digital Marketing & AnalyticsSouth East Technological University (SETU) · — — 2024