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Charlyn C. — Senior Social Media Marketing Manager from Philippines

Charlyn C.

Senior Social Media Marketing Manager

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Charlyn C. is an accomplished Virtual Assistant and Digital Marketing Manager with 12 years of experience enhancing social media presence and content management for diverse clients. She has a proven track record in managing and creating content across platforms including Facebook, Instagram, LinkedIn, and Twitter, optimizing audience engagement and reach. Equipped with a robust skill set in Data Analysis, she successfully leverages tools like Google Analytics and Mailchimp to manage and improve email marketing campaigns. Charlyn has spearheaded multiple marketing campaigns, integrating software such as Zapier and ThriveCart to enhance operational efficiency. Furthermore, her proficiency in tools like Canva and WordPress highlights her capability in Graphic Design and web management respectively. During her tenure at I Speak Social and Devrix Digital Marketing Company, she led and managed creative teams, contributing significantly to project success through skilled Project Task Management. Her extensive expertise underscores her dedication to driving digital marketing success.

Experience

  • Digital Marketing Manager, Social Media Manager

    I Speak Social, LLC | Hawaii, USA · 2019 — 2026
    Created newsletters and managed the email list while analyzing email marketing and social media metrics. Developed promotional materials and on-brand templates for various platforms. Planned and storyboarded videos for social media use and coordinated marketing campaigns, managing timelines and resources. Handled funnel creation, testing, and troubleshooting using ConvertKit and related tools, and managed integrations such as Zapier and ThriveCart. Oversaw course management via Teachable, appointment setting, webinar management, transcription management, and customer activity analytics.

  • Digital Marketing Manager

    Devrix Digital Marketing Company (European Company) · 2022 — 2025
    Managed social media accounts with a focus on creating and scheduling posts while engaging with followers. Drafted newsletters, segmenting email lists to increase engagement and analyzed marketing metrics to provide insights for improvement. Designed promotional materials, assisted in coordinating marketing campaigns, and managed various integrations such as ConvertKit, Zapier, and ThriveCart. Handled website management with WordPress and conducted customer service through email and Facebook group management.

  • Freelance Social Media Manager

    ALIN Cargo Express, Inc. · 2023 — 2024
    Focused on social media curation, content creation including copy, graphic, and video assets, and engaged with customers on various platforms such as Facebook, Instagram, TikTok, Threads, Twitter/X, LinkedIn, and YouTube.

  • Social Media Management, Marketing Supervisor

    The Luxury Signature, LLC. · 2016 — 2019
    Represented the company at DIGIMARCON in Singapore while managing social media posts for consistency and strategy. Developed engaging content for newsletters and created visually appealing templates using Mailchimp. Analyzed social media performance and provided reports to enhance content strategies. Designed graphics and promotional materials with Canva, curating video and graphic content and repurposing existing material.

  • All Around Virtual Assistant

    Health & Wellness Calm Cycle (Australian Health Coach) · 2012 — 2016
    Oversaw social media account management, including the creation and scheduling of posts across Instagram, Facebook, LinkedIn, and Twitter. Conducted data analytics for social media posts, engaged with followers by responding to comments and inquiries, and monitored trends to ensure relevant content. Managed email marketing through Mailchimp automation and performed administrative tasks for the CEO.