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Christine B. — Senior Global Commercial & People Operations Director from Philippines

Christine B.

Senior Global Commercial & People Operations Director

Philippines 6+ years
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Languages
EnglishTagalog
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About

Christine R. is a highly accomplished Commercial & People Operations Director with over 18 years of experience in strategic organizational leadership across diverse industries, including OTA travel, hospitality, healthcare, and e-commerce. Serving as a global leader, she has successfully aligned people strategies with commercial objectives resulting in significant improvements in retention, engagement, and profitability. Christine's expertise in multi-brand HR leadership has seen her overseeing operations spanning the Philippines, UAE, Singapore, Malaysia, and the U.S., managing over 1,000 employees and advising boards across APAC, the Middle East, U.S., Europe, and CIS. Her career includes leading strategic HR functions, designing organizational development programs, and collaborating with executive leadership to enhance business growth. She has driven commercial initiatives contributing up to 70% of company revenue and implemented operational efficiencies that increase productivity. Christine's skills in Strategic Business Alignment, Commercial Growth & Strategy, Human Resources Leadership, and Operational & Risk Management are integral to her role as a trusted advisor and transformational leader in her field. Her academic credentials include a Bachelor of Business Management, majoring in Human Resources & Development from the Lyceum of the Philippines University, complemented by previous HR leadership roles within renowned organizations such as Alorica Global Services and R Hotels Group.

Experience

  • Commercial & People Operations Director

    Travels Group, Global (Remote) · 2026 — Present
    Spearheaded strategic HR and operational functions across seven brands, focusing on enhancing a high-performance culture and optimizing talent management for over 500 employees in various regions. Drove significant OTA commercial initiatives contributing to company revenue through market expansion. Collaborated with board members and executive leadership to align human capital with business objectives. Negotiated contracts and managed new client and supplier onboarding. Developed and executed organizational development programs, including change management and leadership training. Directed budgeting and resource allocation, ensuring cost reduction while maintaining service standards. Oversaw recruitment, performance management, and employee engagement, along with administrative systems supporting workforce growth. Implemented operational efficiencies in HRIS, payroll, and workflows to boost productivity.
  • HR Service Delivery Manager

    Alorica Global Services (Remote) · 2023 — 2024
    Managed compliance with FMLA, ADA, and SSS for operations in the U.S. and the Philippines. Led a team of eight to ensure adherence to regulations and promote a supportive workplace. Collaborated with legal teams and personnel to facilitate accommodations and leave requests, enhancing employee trust.
  • Country Human Resources Leader

    Axiata Digital Analytics, APAC (Hybrid) · 2022 — 2023
    Served as the main HR contact, overseeing HR functions across the Philippines and Malaysia. Partnered with senior management to align talent strategies with workforce needs. Managed onboarding, benefits administration, employee relations, compliance, office administration, and IT support. Developed competitive compensation and incentive programs to retain talent and emphasized employee engagement through effective HR policy communication and conflict resolution.
  • Group Head of Human Resources & Administration

    The Aivee Group, Philippines · 2021 — 2022
    Directed manpower planning, leadership coaching, and labor relations strategies for Singapore and the Philippines. Oversaw HR, administration, training, logistics, security, and IT functions. Developed strategies and policies to ensure compliance with labor laws and executed organizational transformation programs. Addressed complex employee relations issues to enhance morale and productivity and monitored workforce trends alongside training requirements.
  • Talent & Culture Manager – Sofitel Philippine Plaza

    R Hotels Group (Wyndham Worldwide & Accor Worldwide) · 2020 — 2021
    Supervised a six-member HR and Training team, managing HR strategies, systems, and policies. Led efforts in compensation and benefits, employee engagement, labor relations, and recruitment. Ensured compliance with legal requirements and assessed training needs while monitoring the effectiveness of programs.
  • Human Resources Manager – Hawthorn Suites

    R Hotels Group (Wyndham Worldwide & Accor Worldwide) · 2016 — 2020
    Oversaw HR operations for Dubai while leading a team of more than 20 HR professionals across various functions. Designed and implemented HR policies, procedures, and employee communications for multiple properties. Reported on turnover, KPIs, and labor costs, enhancing staff satisfaction through development initiatives.
  • Human Resources Executive – Radisson Blu Dubai Deira Creek

    Galadari Brothers Group (GBG), Dubai, U.A.E. · 2014 — 2015
    Managed daily HR operations, promoting from Assistant to Executive-level HR. Enhanced employee retention through welfare initiatives and effectively managed HRIS records for over 600 employees. Administered group medical insurance and conducted contractor renewals analysis to achieve energy savings.
  • Human Resources Secretary (Acting Assistant HR Manager)

    Amwaj Rotana, Jumeirah Beach Residence (Rotana Hotels Corporation – Pre-Opening) · 2010 — 2012
    Directed essential HR functions including recruitment, compensation, and succession planning for a workforce of 500. Ensured compliance with legal standards and addressed employee concerns to support organizational enhancement.
  • Human Resources & Administration Secretary (Acting Assistant HR Manager)

    Ramada Downtown Dubai (R Hotels Group – Pre-Opening) · 2009 — 2010
    Supported HR and administration functions during pre-opening, ensuring efficient operations.
  • Secretary to the General Manager

    Wafa Roads Contracting (Pre-Opening) · 2008 — 2009
    Provided administrative support to the General Manager during pre-opening.

Skills & Expertise

Education

  • Bachelor of Business Management Major in Human Resources & Development
    Lyceum of the Philippines University · — — 2021
  • Bachelor of Business Management
    Northern Iloilo Polytechnic State College · — — 2008
  • Diploma in Nursing Aide
    St. Anthony College of Nursing · — — 2006

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