Colby U.
Mid-Level E-Commerce Operations Manager
Open to offersNew to PlatformAbout
Colby U., is a Miami-based Digital Marketing & SEO Strategist specializing in marine, diesel, eCommerce, and technical industries. He has led large-scale organic growth campaigns, content systems, and operational improvements for companies including Diesel Pro Power, where he helped scale organic traffic and revenue through SEO, AI-assisted workflows, conversion-focused content, and technical website optimization.
With hands-on experience in digital operations, analytics, CRM systems, content strategy, and AI-driven marketing automation, Colby focuses on building scalable systems that generate measurable business growth. His background includes managing high-volume eCommerce operations, developing long-form SEO content ecosystems, implementing data-driven marketing strategies, and improving customer acquisition through search visibility and authority building.
In addition to digital marketing, Colby has experience in marine operations, boating industries, and technical product environments, giving him a unique ability to bridge operational knowledge with high-converting marketing strategy. His work emphasizes practical execution, topical authority, lead generation, and long-term brand growth rather than vanity metrics.
Core Skills:
• SEO & Organic Growth
• AI Search Optimization (AEO/GEO)
• Content Strategy & Blogging Systems
• eCommerce Operations
• Technical & Marine Industry Marketing
• Google Analytics & Search Console
• CRM & Process Automation
• Data Analysis & Operational Strategy
• Link Building & Digital PR
• Conversion-Focused Content Marketing
Experience
Manager
Diesel Pro Power · 2021 — PresentSpearheaded marketing AI automation systems to enhance customer acquisition. Developed a Google Sheets CRM for the sales team to assist in data collection during system evaluation. Implemented new HR software (Trinet) and managed payroll processing.President
Bullbuster Brand Direct, INC. · 2018 — 2021Oversaw the manufacturing and sales of fishing line to a customer base exceeding 3,000, utilizing a direct-to-consumer approach. Served as Editor-in-Chief for bullbuster.net fishing magazine, highlighting local fishing insights from over 400 contributors.Founder
Bullbuster Brand Direct, INC. · 2010 — 2021Implemented the company's mission to enable customers to spend more time fishing by manufacturing and selling direct-to-consumer fishing lines.Warehouse Operations Manager + Business Analytics
Diesel Pro Power · 2016 — 2016Created a product recommender that enhanced the average sale by leveraging sales data and statistics. Identified and standardized procedures to address pain points in picking, packing, and receiving tasks.Business, Big Data Analyst
Cleveland Browns · 2014 — 2015Part of a select team of MBA graduates tasked with confidential data mining for the Cleveland Browns NFL team.Consultant
Electrolux · 2014 — 2014Led a team to determine the optimal location for a distribution center in Latin America using ARENA Simulation and Integer Programming.Undergraduate Assistant and Field Technician
UM Bonefish and Tarpon Research Center · 2009 — 2013Assisted with bonefish tag shed coefficient research and tagged tarpon with satellite tags both domestically and internationally. Maintained databases and represented the lab on research cruises.Intern - Population Dynamics
UM Bonefish and Tarpon Research Center · 2008 — 2009Conducted a tag retention study for Bonefish (Albula vulpes) to monitor movement patterns and maintained a precise tag database for research. Assisted in data analysis for Principle Components Analysis and Age and Growth Study.
Skills & Expertise
Education
- Master of Business Administration (MBA), Business Analytics, CIS, M&AUniversity of Miami - School of Business · 2013 — 2015
- Bachelor of Arts (B.A.), Marine AffairsUniversity of Miami · 2009 — 2013