CRISTHIAN C.
Mid-Level Marketing and Commercial Planning Analyst
Open to offersNew to PlatformAbout
Crithian C. is a seasoned Marketing Analyst & Commercial Planner based in Bucaramanga, Colombia, with over three years of experience in strategic planning, brand management, and commercial analysis. Holding an MBA in Marketing from the Universidad Europea de Madrid, Crithian has demonstrated abilities in market research, performance report creation, KPI monitoring, and developing comprehensive marketing strategies. He is currently leading as the Administrative and Commercial Head at Casa Ideas, where he designs integrated commercial strategies, oversees performance indicators, and ensures operational efficiency. Previously, at Jarris S.A.S, he conducted market research and competitive analysis supporting strategic decisions, while as the Administrative and Commercial Coordinator at Stock Shoes, he enhanced operational processes and resource management. His key skills include market analysis, strategic planning, brand management, and advanced proficiency in Excel and Google Analytics. Crithian is fluent in Spanish with a B2 level in English and is open to international relocation.
Experience
Administrative and Commercial Manager
Casa Ideas · 2024 — PresentDeveloped and coordinated comprehensive commercial strategies while monitoring key performance indicators (sales, conversion, margin) for managerial decision-making. Prepared periodic performance reports to present results to management, proposing corrective actions and improvement opportunities. Led the planning and execution of marketing and internal communication initiatives, aligning teams with the strategic objectives of the business. Managed the operational budget, controlling expenses and identifying efficiencies to maximize profitability. Coordinated cross-functional teams to ensure effective implementation of commercial plans and adherence to schedules.Marketing Analyst
Jarris S.A.S · 2023 — 2024Conducted market research and competitive analysis to support strategic decisions within the commercial and marketing areas. Created performance reports, dashboards, and executive summaries with actionable insights for management. Designed and coordinated the implementation of marketing and brand communication strategies across various channels. Managed relationships with clients and strategic partners to ensure effective communication and alignment with the company's objectives.Administrative and Commercial Coordinator
Stock Shoes · 2022 — 2023Managed commercial and administrative operations, analyzing performance indicators to identify profitability improvement opportunities. Led the team to ensure goal achievement and effective resource management.
Skills & Expertise
Education
- Master in MarketingUniversidad Europea de Madrid · 2024 — 2025
- Administration of CompaniesUniversidad Autonoma de Bucaramanga · 2018 — 2023