Cromwell M.
Senior Amazon PPC Manager
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Cromwell M. is a seasoned Amazon PPC Strategist based in Negros Oriental, Philippines, with over five years of experience in managing large-scale ad budgets. He has successfully overseen more than $3 million in Amazon advertising spend, achieving an impressive ACoS of under 20%, while scaling brands to achieve revenue growth between four to five times their original size. Cromwell's expertise in ACoS, ROAS Optimization, and PPC Strategy is evident in his management of 40+ brands across multiple seller accounts, focusing on maximizing profitability and efficiency. His role as Amazon PPC & Listing Manager at Giftcash involved structured campaign optimization, which resulted in increased conversion rates and minimized wasted ad spend. Cromwell boasts a robust educational background, including a Doctorate of Management (CAR) and an MBA, complemented by certifications in Amazon Sponsored Ads and Walmart Connect Advertising. His proficiency in tools like Amazon Seller Central and Helium 10 supports data-driven growth strategies for improvement in both paid and organic performance.
Experience
Amazon PPC & Listing Manager
Giftcash · 2024 — 2026Oversaw PPC for 40+ brands across 8 seller accounts within a single organization. Enhanced ROAS by as much as 25% while adhering to target ACoS. Minimized wasted ad spend by 20–30% through search term mining. Achieved improvements in CTR and CVR by 15–25% via PPC and listing alignment. Developed scalable campaign architectures to support multi-brand expansion and managed budgets to optimize profitability and operational efficiency.Amazon PPC Manager
Trademark Global · 2023 — 2024Administered over $3M in ad spend, keeping ACoS below 20%. Achieved a reduction in ACoS from approximately 25% to below 20% through effective bid and keyword optimization. Facilitated campaign scaling to achieve 4–5x revenue growth while maintaining overall efficiency. Contributed to improved organic rankings by aligning PPC with product listings and refined bids, placements, and budgets across various campaigns.Onboarding Manager
FBA Masterclass · 2022 — 2023Educated Amazon sellers on PPC strategies, listing optimization, and the setup of their accounts. Delivered advice on campaign structuring, keyword targeting, and catalog management.Amazon Brand Growth & PPC Manager
Snodex, LLC · 2020 — 2022Achieved revenue scaling from $40K to $100K monthly within three months through effective PPC strategies. Ensured TACoS remained below 20% while expanding campaign activities. Enhanced ROAS by 20–35% via thorough campaign optimization and influenced organic rankings positively through alignment with PPC listings. Established data-driven campaign frameworks to facilitate scaling.
Skills & Expertise
Education
- Doctor of ManagementNegros Oriental State University
- Master in Business AdministrationFoundation University
- Mini-Masters in Business AdministrationInternational Management Business Institute
- Bachelor of Business AdministrationSilliman University