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Danielle P. — Mid-Level Marketing Campaign Specialist from United States

Danielle P.

Mid-Level Marketing Campaign Specialist

United States 6+ years
Open to offersNew to Platform
Languages
English
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About

Danielle P. is a seasoned Marketing Campaign Specialist with over five years of professional experience in developing comprehensive email marketing strategies, social media content, and driving eCommerce sales. With a proven track record in retail, event planning, and hospitality, Danielle excels in growing audiences organically and boosting brand awareness through targeted digital storytelling. She holds expertise in the design and deployment of email campaigns, leveraging tools such as MailChimp, Constant Contact, and Klavio. Her adeptness in audience segmentation and team management is underscored by her role as an Account Manager in the Natural Resources sector at Esri, where she managed over 90 accounts and delivered strategic GIS solutions to clients, resulting in a 15% growth in new sales. Additionally, her freelance work at Powers Western Designs emphasized her skills in graphic design and sales growth, notably increasing online sales from 2k to 20k per week. Danielle also serves as a Geospatial Imagery Analyst in the US Army Reserves, managing a platoon of 24 soldiers in mission execution. Her background is bolstered by a B.A. in Sports, Event & Tourism Management with a minor in Business Marketing from the University of Texas at San Antonio.

Experience

  • Geospatial Imagery Analyst

    US ARMY Reserves · 2018 — 2026
    Specialized in exploiting imagery and generating products and baselines from various platforms to meet customer requests. Analyzed aerial and ground-recorded imagery to prepare assessments for current missions, while managing a platoon of 24 soldiers to ensure mission readiness and execution.
  • Account Manager – Natural Resources

    ESRI · 2024 — Present
    Oversee a portfolio of more than 90 accounts in the Natural Resources sector, providing strategic GIS solutions to clients such as those in forestry, environmental services, and agriculture. Conducted presentations on industry use cases at Esri’s ERGIS Conference and facilitated a national webinar to onboard startup forestry consultants on GIS implementation. Developed various internal sales enablement tools, including targeted training guides and marketing collateral.
  • Freelance Marketing Manager/ Graphic Designer

    Powers Western Designs · 2019 — 2024
    Produced graphic designs for various social media platforms, websites, and email campaigns for brands including Hooey, Circle Y Saddles, Malibu Wakeboard Boats, and Tejas Rodeo Co. Increased online sales significantly through email campaigns and managed email subscription lists ranging from 9k to 250k while overseeing social media accounts with over 250k followers. Ensured customer satisfaction and project management through multiple CRM platforms like Salesforce and Less Annoying, and managed the design and sales of high-value paintings to luxury ranch owners.

Skills & Expertise

Education

  • B.A. in Sports, Event & Tourism Management/ Minor in Business Marketing
    University of Texas at San Antonio · — — 2015