Daria N.
Senior Marketing Automation Specialist
Open to offersNew to PlatformAbout
Daria R. is a seasoned International Marketing, Partnership & Business Development Specialist with over 8 years of experience in marketing operations, digital marketing, communications, partnerships, customer engagement, and business development. Currently serving as a Marketing Automation Specialist at Ascential/Informa Ltd, she manages end-to-end marketing campaigns to support lead generation and business growth. Daria optimizes automated marketing programs, enhances customer journeys, and implements segmentation strategies to improve campaign performance. Her previous role as a Digital Marketing & Partnership Executive at Croner-i Ltd involved executing multi-channel digital campaigns and managing strategic partnerships. She holds a Master’s in International Tourism Management from the University of Greenwich, showcasing her commitment to international marketing, hospitality, and tourism. Fluent in English and Russian, Daria brings an adept understanding of international markets, enhancing her capability to contribute effectively within UK-based organizations.
Experience
Marketing Automation Specialist
Ascential / Informa Ltd · 2023 — PresentOversaw the execution of marketing campaigns across various business units to support lead generation and customer engagement. Developed automated marketing programs and customer journeys to enhance campaign effectiveness. Collaborated with marketing, sales, and product teams to implement integrated marketing strategies. Analyzed data on campaign performance and customer engagement to offer strategic insights for improvement. Led projects aimed at optimizing marketing operations and enhancing data quality. Coordinated A/B testing and conversion optimization efforts to maximize ROI.Digital Marketing & Partnership Executive
Croner-i Ltd · 2019 — 2023Executed multi-channel digital marketing campaigns involving email marketing, content marketing, social media, and SEO. Managed relationships with strategic partners and stakeholders to further business development and brand recognition. Conducted market and competitor analyses to discover industry trends and growth opportunities. Collaborated with sales and marketing teams to aid in lead generation and enhance campaign performance. Oversaw website content and marketing materials to maintain brand consistency. Coordinated promotional initiatives and marketing activities across channels, while monitoring campaign performance and providing insights to senior management.Senior Account Manager / Onboarding Specialist
Croner-i Ltd · 2018 — 2019Managed onboarding programs for corporate clients to ensure successful integration and customer engagement. Served as the primary contact for strategic accounts, fostering strong client relationships and maintaining client satisfaction. Conducted virtual onboarding sessions, product demonstrations, and training workshops for clients and partners. Handled customer lifecycle processes including account setup and communication with stakeholders. Resolved complex issues and acted as an escalation point for inquiries, ensuring prompt and effective resolutions. Contributed to objectives in customer retention and long-term business growth.Marketing Campaign Support
CIMA · 2016 — 2018Assisted in the planning and execution of integrated marketing campaigns across both digital and offline channels. Coordinated marketing events, webinars, and promotional activities to enhance audience participation. Supported stakeholder communications and project coordination among various teams. Managed updates to website content and facilitated the publishing of marketing materials. Participated in campaign reporting, tracking performance, and marketing administration, while also aiding in customer communications and membership engagement.Tour Plan Assistant
Russian National Tourist Office · 2015 — 2016Coordinated travel and tourism programs for international clients and student groups. Managed relationships with suppliers, including hotel arrangements and travel logistics. Produced content for the company's website and other promotional materials. Assisted with contract administration and handled commercial documentation. Supported international visitors with travel arrangements and provided assistance with visa inquiries.Flight Attendant
Aeroflot · 2010 — 2015Provided premium customer service in an international aviation context. Offered support to VIPs and international travelers. Developed strong skills in communication, problem-solving, and conflict resolution.
Skills & Expertise
Education
- Master’s Degree in International Tourism ManagementUniversity of Greenwich · — — 2016
- Bachelor’s Degree in Public Relations and Image ManagementMoscow New University · — — 2012