David C.
Senior Creative Director
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David D. C. is a seasoned Creative Director with over 20 years of experience in leading the conceptualization, development, and execution of integrated campaigns (ATL, BTL, and digital) for both local and international brands. Specializing in transforming business challenges into high-impact creative ideas, David combines strategic thinking with storytelling and team leadership. His extensive portfolio includes over 100 projects and 200 end-to-end campaigns. He has successfully managed teams of up to 30 members, and his work has been acknowledged with numerous awards, including a Grand Prix and multiple gold, silver, and bronze medals in national and international festivals. He has directed projects of branding and rebranding and excels in using strategic conceptualization, brand repositioning, and account management skills. David's achievements include increasing commercial opportunities for clients in LATAM and participating in high-profile creative initiatives with brands such as AB InBev, Nissan, Abbott Nutrition, and countless others in sectors like consumer goods, automotive, health, and technology. His toolset spans AI-driven strategy and creativity applications, including ChatGPT Pro and Illustrator, and marketing platforms like Google Analytics and HubSpot. Currently, at QUO, he leads brand and communication strategies generating significant revenue in new ventures.
Experience
Brand and Communication Strategist
QUO · 2023 — PresentCurrently leading brand strategy and communication for tiLatina, BeU, and SlabCode. Created the brand Umbraia and redesigned B2B brands with a focus on commercial conversion, achieving over $20,000 in revenue within the first three months. In collaboration with Laborativo and Llorente & Llorente, I conceptualize and develop brand experiences that integrate strategy, narrative, and execution in high-impact projects. I design and implement outbound B2B strategies for SonicWall Colombia and Zubale LATAM, generating up to 25 qualified sales leads monthly in LATAM, and providing consulting for tiLatina, BeU, and SlabCode.Creative General Director (DCG)
Area6 comunicaciones (360 Agency) · 2016 — 2022Actively participated in the agency’s development plan, leading to a rise of two positions in the 2019 Merca2.0 ranking, placing the agency at 12th out of 266 advertising firms in Mexico. Created a unified workflow process that improved quality, consistency, and timing. Oversaw production budgets and managed client accounts and new business initiatives. Fostered a creative culture with participation in Young Lions and won recognitions at Effie Mexico.Creative General Director
Color al Cuadrado (Digital Marketing Agency) · 2013 — 2016Enabled a 3X growth of the creative team within less than a year. Secured accounts through pitches, contributing to consistent growth with clients such as WWF, Politécnico Gran Colombiano, Profamilia, and DOW Agroscience. Developed strategic plans, supervised media budgets, and directed inbound processes while implementing point-of-sale strategies and direct marketing. Achieved 3 Silver/Bronze awards at the Ibero-American Independent Agencies Festival.Creative Director in Multinational Agencies
TBWA Colombia | Young & Rubicam Energía | Stage BTL · 2008 — 2012Led the repositioning campaign for Ensure (Abbott Nutrition), which was recognized on the Shortlist at EFFIE 2012. Acquired significant accounts through pitches, including Hyundai and Nacional de Chocolates. Directed BTL activation for Viajes Falabella (CMR), winning Gold and multiple awards at international festivals with various brands. Developed Disruption workshops for corporate clients.
Skills & Expertise
Education
- Publicista Profesional TituladoUJTL · — — 2004