David D.
Mid-Level Martech Consultant
Open to offersNew to PlatformAbout
David D. is an award-winning marketer and Principal Consultant with extensive experience in digital marketing strategy, focusing on CRM, e-commerce, and consumer research. As a former economic adviser to President Biden, he contributed to significant legislative foresight including the broadband section of the Infrastructure Bill. From 2019, he has led David Daniels Consulting, providing strategic guidance in industries such as healthcare, retail, and financial services for companies like Adobe and Zeta Global. He authored unique research studies on AI trends, published through platforms like Patreon and the Digital Marketing Institute. Previously, as the CEO of The Relevancy Group, he advanced martech/adtech research, achieving a $12 million annual revenue and serving high-profile clients like Salesforce and eBay. His career began with a background in economic advisory, CRM, and content marketing, with notable roles at companies including Apple, Razorfish, and Forrester, establishing him as a pioneer in the field of email marketing. His influence extends to industry standards through foundational roles in organizations such as the Email Measurement Accuracy Coalition.
Experience
Economic Adviser
President Biden · 2020 — 2024Forecast the economic impacts of proposed legislation to support the President's agenda. Contribute to the broadband section of the infrastructure bill and labor forecast for the CHIPS and Science Act. Assist the Vice President in developing her economic agenda for her campaign.Founder & Managing Director
The Digital Marketing Institute · 2024 — PresentEstablish and manage a nonprofit industry association that provides members with research and best practices coaching.Principal Consultant
David Daniels Consulting · 2019 — PresentAssist venture capitalists in advising startups and crafting market research and go-to-market strategies. Provide strategic guidance for marketing cloud vendors including Adobe, Zeta Global, and Salesforce. Develop marketing content and enhance CRM and email marketing strategies for brands.Founder & CEO
The Relevancy Group · 2010 — 2019Lead a subscription-based research and advisory firm focused on martech/adtech. Author various research reports, oversee marketing, and lead sales and business development initiatives. Develop products such as vendor assessment tools and consumer research studies.Board Advisor
OTA, Online Trust Alliance · 2006 — 2015Assist in developing email authentication standards and government policies to combat spam and phishing.On-Air Technology & Commerce Correspondent
Today Show on NBC · 2010 — 2014Produce and present segments on internet technology and e-commerce, providing viewers with money-saving tips.Principal Analyst & Vice President
Forester · 2008 — 2010Serve as the principal analyst for email and digital marketing, aiding in the integration of the Jupiter Research business post-acquisition. Write research papers including vendor assessments and conduct training for clients.Senior Analyst, Research Director & VP
Jupiter Research · 1999 — 2008Become the first CRM analyst, focusing on customer service and email marketing. Author influential research on online personalization and define best practices in email marketing.Adjunct Professor
NYU Stern School of Business · 2002 — 2004Teach courses related to CRM and Digital Marketing, developing course material and leading undergraduate classes.Founder & Managing Director
Email Measurement Accuracy Coalition · 2002 — 2003Create a nonprofit organization to standardize metrics among email service providers regarding performance metrics such as click and delivery rates.Senior Producer
Razorfish · 1997 — 1999Lead web and product development teams in delivering web properties and ad campaigns for various clients, including governmental organizations.Cofounder & Chief Product Officer
Menuhunter.com · 1996 — 1998Develop a local search engine focused on restaurants, leading database development and expanding the site to include a cooking marketplace.Director of CRM & Contact Center Operations
Anthropologie · 1996 — 1998Design and operate the call/contact center for catalog and e-commerce operations, including hiring staff and conducting training.President & Chief Developer
1 World Design · 1995 — 1997Manage a web development and DTC consulting firm, creating websites and establishing best practices in web design.Director of Training & Call Center Operations
Proteam · 1994 — 1996Manage a training organization and inbound call center, overseeing sales and service training for a large team.Director of Sales & Call Center Operations
Mac/microwarehouse · 1995 — 1996Oversee a large inbound call center and manage its operations, focusing on staffing and quality assurance.Associate Director of CRM, Call Center Operations & Training
Apple · 1992 — 1995Train and operate a significant inbound call center that supports Apple's direct efforts, including delivery of product training.General Manager
CDA Computer Sales · 1987 — 1992Manage operations for a direct-to-consumer computer catalog, handling aspects like purchasing and customer service.
Skills & Expertise
Education
- Master of Religious HistoryHarvard Divinity · 2022 — Present
- Master of Business AdministrationDartmouth College · 2018 — Present
- Bachelor of Science in Political Science & EconomicsCollege of NJ · 1987 — 1991
- Associate of Arts in Business AdministrationBergan County College · 1986 — 1988