Dhana S.

Managed pipeline generation and marketing operations for a B2B SaaS company, planning AI-powered multi-channel demand generation campaigns across email, paid social, content, and outbound channels using 6sense intent data and ZoomInfo firmographics. Segmented and prioritized target accounts and buyer personas for inbound, outbound, and ABM campaigns, developing frameworks for qualified lead routing to the AE/SDR team. Oversaw the refinement of qualification logic and lifecycle criteria, automation of lead enrichment, and enforcement of SLAs utilizing HubSpot and Make.com. Developed nurture and ABM-style journey campaigns to drive engagement at all funnel stages, while establishing multi-touch attribution coverage to inform budget allocation and optimize demand generation. Coordinated with Sales, RevOps, and Growth teams on GTM alignment and performance insights, and promoted brand visibility through targeted content and campaign strategies on LinkedIn and digital channels. Led CRM governance and ensured GDPR/CCPA compliance as well as database hygiene throughout demand generation operations.

Developed and implemented enterprise ABM and multi-channel demand generation programs with HubSpot and Salesforce, supporting both inbound and outbound campaigns as well as content marketing initiatives. Used LinkedIn Ads, Google Ads (SEM), and optimized landing pages to facilitate account conversion and pipeline growth. Established account-level tracking and behavioral scoring for qualifying and routing leads across different sales motions. Generated executive-ready dashboards on pipeline velocity and engagement using Looker Studio and BI tools, and worked with Sales and RevOps on targeting and lifecycle strategy alignment.

Handled product positioning and messaging for Profit.co's OKR and performance management SaaS, translating product features into clear value propositions for HR, Operations, and C-suite audiences. Prepared and maintained collateral such as one-pagers, battle cards, and product decks, supporting the sales team in presentations. Collaborated with Product to integrate feedback and usage data into messaging and go-to-market communications for new features. Provided support for campaign execution through personalized email sequences and dynamic account segmentation. Set up attribution tracking and reporting dashboards to monitor account-level engagement and campaign outcomes, and managed CRM data hygiene using Apptivo to ensure GDPR compliance.

Established demand generation systems for B2B SaaS, launching ABM campaigns and automated nurture workflows. Deployed predictive lead scoring to improve lead quality and shorten sales cycles. Created conversion-oriented landing pages with GTM tagging to enhance lead capture, attribution, and funnel performance.