dhita
Senior E-commerce Business Development Manager
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About
Andhita N. is a seasoned professional in business development and partnerships, with over seven years of experience in e-commerce platforms, focusing on marketplace growth and merchant performance. She has a proven track record of managing brand portfolios, executing high-impact campaigns, and driving growth through data-driven strategies in both online and O2O ecosystems. At Lazada Indonesia, she led the successful Ramadan Bazar campaign, significantly increasing sales for merchants. Her tenure at Shopee Indonesia as a Relationship Manager involved managing a diverse brand portfolio and developing data-driven merchant growth strategies, resulting in significant GMV growth. Further, her role at JD.ID emphasized her skills in seller incubation and driving performance through strategic initiatives. With a foundation built at Cashbac, Andhita has excelled in converting platform traffic into in-store transactions and fostering strategic partnerships, particularly in the F&B industry. Her abilities in GMV optimization, promotion & pricing strategy, and traffic & conversion optimization are well-demonstrated across her career.
Experience
Business Development (Incubation / Growth)
Lazada Indonesia · 2025 — 2026Spearheaded the Ramadan Bazar 2026 O2O campaign initiative, facilitating the conversion of platform traffic into offline transactions, and achieving significant sales uplift for participating merchants during the Ramadan peak season. Formulated and executed a 90-day merchant incubation strategy to enhance new seller activation and achieve GMV growth from newly onboarded merchants. Recognized growth opportunities across pricing, assortment strategy, and campaign participation to elevate merchant competitiveness and scale revenue performance.Relationship Manager
Shopee Indonesia · 2023 — 2025Oversaw a portfolio of over 30 brands in FMCG, Electronics, Beauty, and Fashion, resulting in substantial YoY GMV growth through strategic campaign planning, promotion optimization, and traffic scaling. Directed the planning and execution of major campaigns such as Payday and Double Date, synchronizing brand promotion, pricing strategy, and advertising investment to enhance sales during peak periods. Developed strategies informed by data to drive merchant growth, focusing on assortment mix, pricing competitiveness, and visibility to boost traffic and conversion rates. Managed brand onboarding and launch strategy (SGO) for early-stage traction and merchant performance on the platform. Consistently achieved A / B+ performance ratings across various campaign metrics and merchant engagement KPIs.Key Account Manager & Seller Incubator
JD.ID · 2021 — 2023Facilitated seller incubation from onboarding to ramp-up, enhancing activation and GMV growth. Implemented performance improvements through strategic campaign planning, pricing adjustments, and assortment optimization. Delivered programs for merchant enablement and operational guidance to reinforce long-term retention and contribute to platform growth.Merchant Relation Specialist
Cashbac · 2018 — 2021Managed the comprehensive lifecycle of merchants, from acquisition through to onboarding, growth, and retention. Drove O2O growth for food and beverage merchants by converting platform traffic into in-store transactions. Established strategic partnerships with prominent food and beverage brands to enhance merchant engagement and transaction volume. Collaborated with marketing and product teams to optimize merchant activation and increase campaign effectiveness.