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Diva N. — Junior Data Analyst from Indonesia

Diva N.

Junior Data Analyst

Indonesia No experience yet
Open to offersNew to Platform
Languages
EnglishIndonesian
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About

Diva N. is a seasoned industry analyst based in Jakarta, Indonesia, with a solid educational foundation in statistics from Diponegoro University. Her professional journey in the media industry at PT Surya Citra Media Tbk underscores her expertise in data analysis, where she adeptly transforms audience and campaign data into actionable insights to enhance strategic decision-making. In her current role, she develops comprehensive performance reports for TV programs by analyzing ratings and audience behavior, which directly informs brand placement recommendations. Previously, as a data analyst intern, she excelled in processing large-scale datasets and evaluating marketing campaigns for renowned brands such as Unilever and Indofood. Additionally, her academic pursuits include intensive projects at PT Hacktivate Teknologi Indonesia, where she applied Python for data science tasks like customer segmentation and weather prediction models. With proficiency in tools like Excel and Tableau, Diva leverages her skills to support both business growth and client satisfaction through precise data-driven strategies.

Experience

  • Industry Analyst

    PT Surya Citra Media Tbk · 2024 — Present
    Created monthly performance reports for TV programs by analyzing ratings, audience shares, and behavior data, while providing recommendations on brand placements for each program. Developed and assessed advertising campaign performance reports, delivering data-driven insights to enhance future campaigns. Analyzed television audience data from Nielsen Arianna to extract trends and actionable insights that supported sales initiatives. Provided strategic market insights by monitoring brand campaigns, competitive activities, and off-air activations.
  • Data Analyst Intern

    PT Surya Citra Media Tbk · 2024 — 2024
    Cleaned and processed large datasets daily in Excel, ensuring data accuracy to support analytical reports. Researched and produced presentation materials examining marketing campaigns and brand activations for major brands such as Unilever, Paragon, and Indofood to determine campaign strategies and trends. Assisted in monthly client analysis by tracking advertising spot allocations and aligning findings with market trends and campaign goals.
  • Data Processing and Document Administration Intern

    KPPBC Tipe Madya Pabean A Semarang · 2023 — 2024
    Created interactive Tableau dashboards from customs data to improve internal coordination and service efficiency. Organized and processed over 100 prosecution case records in Excel, ensuring accurate documentation.
  • Laboratory Assistant of Regression Analysis

    Assistant Lecturer · 2023 — 2023
    Instructed students in Regression Analysis concepts using SPSS and RStudio during hands-on sessions. Evaluated and provided feedback on more than 40 student assignments to enhance analytical accuracy. Tracked student progress and compiled performance reports for lecturer evaluations and course improvements.

Skills & Expertise

Education

  • Undergraduate in Statistics
    Diponegoro University · 2021 — 2025