Dylan A.
Senior E-commerce Media Buying Specialist
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About
Dylan C. is a seasoned E-commerce Coordinator and Media Buying Expert with over eight years of experience specializing in funnel building, performance marketing, and multi-channel media planning. He excels in scaling online sales by optimizing Return on Ad Spend (ROAS) and refining customer acquisition strategies. With a strong foundation in project management and marketing research, Dylan has demonstrated his capability in both traditional and digital campaigns, contributing high-level copywriting, design, and media optimization. His collaboration with brands like Steph Gaudreau and Imagine Realty International highlights his prowess in eCommerce strategies and brand activation through social media. Dylan is proficient in using advanced analytics tools including Google Analytics and Meta Ads, leveraging data to improve branding and client engagement. Additionally, his role as Revenue Operations & Sales Head involved managing significant digital ad budgets and implementing CRM solutions to boost sales conversions. Dylan holds several certifications, including those from Google and Meta, ensuring implementation of industry best practices in his digital marketing strategies.
Experience
Media Buying and Digital Marketing Specialist
null · 2014 — 2025Managed complete project lifecycles by bridging strategic planning and execution. Contributed copywriting, design, and media optimization to enhance delivery and uphold quality standards. Coordinated market research and analytics to support business growth and marketing strategies. Organized traditional and digital marketing campaigns for both B2B and B2C sectors, ensuring actionable insights and adherence to key performance indicators.Revenue Operations & Sales Head
PBF Inc. · 2014 — 2025Managed a substantial monthly digital ad budget, optimizing expenditures across Google Ads, Meta, LinkedIn Sales Navigator, and SEO. Initiated omnichannel media campaigns and enhanced customer acquisition strategies, significantly lowering acquisition costs. Integrated AI for personalized marketing and implemented CRM for improved lead nurturing.E-commerce Media Planning Coordinator
Ultra Proactive Marketing Inc. · 2022 — 2023Administered a monthly digital ad budget, optimizing ad spending across Google Ads, Meta, and SEO. Utilized audience segmentation and funnel optimization to significantly enhance ROAS and developed media plans that drove online revenue growth.Contact Center Specialist and Customer Satisfaction Advocate
Convergys | StarTek Philippines | NCO RMH - Amazon US & UK | The Resource Group - AT&T SE | Microsoft Geek Squad T2 - Sitel · 2009 — 2014Collaborated with small teams to drive key performance indicators and enhance customer satisfaction. Served as an intern in training, focusing on improving internal communications and developing training plans while fostering a customer-centric culture.Digital Marketing Project Management
Steph Gaudreau | Stupid Easy PaleoDeveloped and maintained a WordPress blog and website to establish the brand's identity as a Paleo Performance Lifestyle Influencer. Strategized the transition to a full-time fitness coaching model alongside an eCommerce merchandising store. Supervised Cart Abandonment Rate and Average Order Value to ensure effective monitoring of brand strategy performance.Brand Activation through Social Media Strategy and Administration
Lanette Sanborn | Dedicated Appraisals TexasEngaged Facebook followers to deliver excellent customer experiences, leading to high satisfaction ratings. Supervised response times and sentiment distribution to ensure quick and accurate customer service interactions, transforming engagement into conversions.Digital Marketing Coordination and Project Management
Vickey Wachtel | Imagine Realty International TexasLed social media response operations and managed metrics such as response rates and sentiment. Oversaw quality metrics for lead generation, monitoring the entire process from social engagements to booked appointments.Media Buying Specialist
Iverson Tan | m44.io Digital Activation AgencyOversaw media buying and client operations, ensuring the monitoring and maintenance of key performance indicators such as budget pacing and return on ad spend. Managed the brief-to-launch cycle and service level agreement adherence to ensure efficient campaign activation.
Skills & Expertise
Education
- Executive MBA in Strategic LeadershipValar Institute, Delaware, U.S. · — — 2027
- Bachelor of Science in Business Administration ManagementSaint Joseph’s College of Quezon City