Edgardo M.
Mid-Level Influencer Marketing Specialist
Open to offersNew to PlatformAbout
Edgardo L. is a seasoned Influencer Marketing Specialist and Architect with nearly five years of dedicated experience in remote operations. Situated in Quezon City, Philippines, he has successfully built and managed a master database of over 5,900 vetted creators, streamlining manual influencer outreach into automated high-output systems. His proficiency extends to creator scouting, CRM architecture, and performance tracking on platforms like TikTok, Instagram, and YouTube, serving global D2C brands. As a Conversion Rate Specialist, Edgardo has engineered automated creator pipelines using AI tools, optimizing recruitment funnels to maximize outreach effectiveness. His role includes conducting advanced A/B testing of personalized messaging strategies to drive partnership growth. Edgardo's strategic vision is further highlighted by his development of a high-converting UGC framework and a ROI-driven sourcing strategy, leveraging advanced data tools to identify high-potential creators. He also plays a crucial role in operational and automation leadership, ensuring seamless integration across CRM, email outreach, and sales platforms.
Experience
Influencer Outreach Assistant
Seerstone Inc. · 2025 — 2026Executed daily outreach and scaling of partnerships for a high growth D2C holding company. Coordinated communication, tracking, and logistics for creators to facilitate a smooth content flow. Organized user generated content (UGC) assets for media amplification across various platforms.Conversion Rate Specialist
null · 2026 — PresentEngineered an automated creator pipeline integrated with agentic AI tools for scouting, vetting, and briefing 'High-Maintenance Switcher' personas, significantly reducing manual overhead. Focused on optimizing the 'Yes Rate' in influencer outreach by leading A/B testing on AI-personalized messaging strategies. Established a real-time tracking system for core KPIs including CTR, CVR, and CPA, delivering weekly reports to the CEO. Developed high-converting UGC frameworks enforced through automated briefings to ensure alignment with the brand's revenue vision. Leveraged advanced data tools to identify high-potential creators with strong conversion prospects. Managed the technical data integration among CRM, email outreach, and sales platforms.Founder and System Architect
Kakolab.social · 2025 — PresentDeveloped an integrated SaaS operating system aimed at unifying influencer marketing tools and creator pools. Built features for automated outreach and pipeline tracking, leveraging experience from managing numerous relationships.Creator Recruitment Specialist
HeySocial · 2024 — 2025Architected and managed a Master Creator Database consisting of 5,968 influencers across TikTok and Instagram. Developed CreatorHive, a substantial community pool for rapid brand activations and gifting campaigns. Improved recruitment funnels with Typeform and CRM tools, leading to a 35% increase in response rates.Social Media Manager and Strategist
Profile Mgmt Agency · 2024 — 2025Oversaw creator outreach and recruitment within specialized and lifestyle niches. Formulated content strategies to boost engagement and ensure a consistent flow of leads.Influencer Manager and Production Coordinator
Carusele · 2024 — 2024Led complete influencer campaigns for major US brands, ensuring 100% on-time delivery of content assets. Enhanced creative guidelines and briefs, resulting in shorter approval times and higher content quality.Campaign Associate
TikTal · 2022 — 2024Managed a high-density CRM database and facilitated the rollout of TikTok campaigns for global clients. Sourced creators who matched brand identities, niches, and engagement benchmarks.Freelance Influencer Researcher
Fanbytes by Brainlabs · 2022 — 2022Identified influencers that fit campaign needs based on niche and audience insights for global initiatives. Provided detailed scouting sheets and suggested improvements for better campaign alignment.Influencer Marketing Associate
Triskelex Digitals · 2021 — 2022Assisted in the execution and onboarding of influencer campaigns while maintaining CRM data. Sourced creators for lifestyle and e-commerce campaigns to ensure a steady influx of brand leads.Conference Administrator
Intrado · 2016 — 2021Coordinated webinars and virtual conferences for international clients, managing event logistics. Handled audio editing, post-production, and real-time troubleshooting during corporate events.
Skills & Expertise
Education
- Associate Degree in Business Management and EntrepreneurshipImus Computer College