Elan A.
Mid-Level E-Commerce Executive
Open to offersNew to PlatformAbout
Elan A. is a seasoned E-Commerce Executive with extensive experience in customer marketing and relationship management. At PT Garudafood Putra Putri Jaya's subsidiary, PT Garuda Sehat Jaya, Elan managed product listings and sales strategies to enhance conversion rates and order value. He effectively planned online campaigns to meet sales targets while preparing insightful sales and ROI reports. Previously at PT Mulia Boga Raya, Elan developed promotional strategies that boosted e-commerce sales by 200% and collaborated with cross-functional teams for enhanced brand awareness. His tenure at PT Shopee Indonesia as a Business Development Analyst included achieving target seller adoptions and earning the Best Performance Relationship Management accolade. Elan holds a Cum Laude Linguistics degree from Diponegoro University and is proficient in platforms like Seller Center Shopee, along with expertise in Microsoft Excel, Ads, and Affiliate Marketing. Elan's contributions are marked by consistent target overachievement and critical role execution in digital growth initiatives.
Experience
Customer Marketing, E-Commerce Executive
PT Garuda Sehat Jaya · 2023 — 2025Oversee product listings, including descriptions, pricing, and visuals on online platforms. Analyze sales performance to identify trends and implement strategies aimed at enhancing conversion rates and average order value. Organize online campaigns, flash sales, and promotional events to achieve sales goals. Generate periodic reports detailing sales, marketing efficacy, traffic, and ROI to assist in decision-making. Administer platform budgets and manage campaign expenditures, while handling reimbursement claims from marketplaces.Customer Marketing, E-Commerce Executive
PT Mulia Boga Raya · 2021 — 2023Formulate and implement online promotional strategies and collaborative partnerships with marketplaces to drive e-commerce sales growth. Develop marketing initiatives aimed at elevating brand visibility and sales on various e-commerce platforms. Establish and sustain partnerships with other brands and third-party entities for e-commerce ventures. Initiate promotional activities through marketplaces and social media to enhance brand awareness. Work alongside cross-functional teams, including finance and logistics, to optimize sales outcomes.Business Development Analyst
PT Shopee Indonesia · 2021 — 2021Strive to achieve the target of onboarding 75 new sellers to Shopee Ads. Conduct presentations and informational sessions about Shopee Ads, ensuring that sellers are motivated to utilize the service.Business Development Analyst
Relationship Management, Long Tail Team · 2021 — 2021Engage with 80 different sellers weekly, educating them on various topics related to Shopee. Enhance sellers' understanding of the platform and their sales performance through programmed guidance. Facilitate the enrollment of sellers in weekly campaigns to secure attractive deals. Negotiate with paying sellers regarding pricing in major campaigns, such as 9.9, 11.11, 12.12, and Ramadhan Sale. Develop SKU database reports for campaigns and upload SKU data into the Campaign Management Tool (CMT).Internship
Project Seller Management, Merchandiser · 2021 — 2021Assist sellers in promoting SKUs within their categories for participation in Shopee Big Campaign. Encourage sellers to engage in both Weekly and Big Campaigns utilizing the Campaign Management Tool (CMT).
Skills & Expertise
Education
- Bachelor of LinguisticDiponegoro University · 2016 — 2020