ENOW E.
Senior Institutional Sales Manager
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Enow E. is an accomplished Commercial Sales Leader with over 20 years of experience in driving Institutional Sales, B2B and B2C revenue growth within West and Central African markets. He has held senior positions such as Regional Sales Manager at CAMTEL’s Mobile Business Unit, where he managed corporate and government accounts, implemented Market Expansion Strategy, and strengthened distributor frameworks, resulting in significant revenue increases and operational efficiencies. In previous roles at ETS Morgane Multi Services and Les Brasseries du Cameroun, Enow E. showcased his expertise in Supply Chain Management, contract negotiation, and Key Account Management, consistently achieving revenue targets and expanding institutional client portfolios in the FMCG sector. His responsibilities regularly encompassed cross-functional coordination with production, supply chain, and logistics teams, optimizing both merchandising and inventory processes. Enow E. holds a Bachelor’s in Law with a minor in Journalism & Mass Communication and several certifications in Project Management, Procurement & Logistics, and related domains.
Experience
Regional Sales Manager
CAMTEL (Mobile Business Unit) · 2025 — PresentAcquired and managed corporate and government accounts to generate over 200M FCFA in monthly institutional sales revenue through structured Institutional Sales strategies. Implemented a country-based Market Expansion Strategy that resulted in an 18% regional revenue increase within 4 months, while enhancing distributor performance frameworks. Led pricing negotiations and the execution of long-term commercial agreements with key institutional buyers, boosting the contract win rate by 25%. Collaborated with internal production and supply chain planning teams to align sales commitments, reducing order fulfillment delays by 20%.Sales & Operations Manager
ETS Morgane Multi Services · 2017 — 2018Optimized distributor networks and strengthened B2B and B2C route-to-market execution models, leading to a 5% year-on-year increase in territory sales. Implemented structured credit control and contract compliance systems to decrease outstanding debt exposure from 1.041B FCFA to 450M FCFA. Coordinated demand forecasting with warehouse planning and commercial supply chain management processes, improving inventory turnover by 22%. Onboarded new institutional buyers and retailers, expanding key account coverage by 40%.National Trade Marketing Supervisor
Les Brasseries du Cameroun · 2012 — 2014Executed structured Institutional Sales and Key Account Management strategies to grow the key institutional account portfolio from 70 to 180 accounts, representing a 157% growth. Negotiated long-term supply agreements with corporate buyers to achieve between 110% to 130% of annual revenue targets. Worked closely with supply chain and warehouse teams to coordinate demand planning, resulting in a 30% reduction in product shortages year-on-year. Drove regional market share growth by 22% through structured market expansion strategies.
Skills & Expertise
Education
- Bachelor’s Degree in Law with Minor in Journalism & Mass CommunicationUniversity of Buea