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Ezefuna O. — Senior UGC Content Marketing Strategist from South Africa

Ezefuna O.

Senior UGC Content Marketing Strategist

South Africa 1-2 years
Open to offersNew to Platform
Languages
English
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About

Ezefuna O. is a seasoned Content Marketing Specialist and Creative Director based in South Africa, bringing over 20 years of experience in content creation and marketing strategy, with a focus on UGC and AI-assisted content. As the Founder of The Viral Recipe Lab, Ezefuna specializes in high-converting UGC ads for SaaS and AI tools, delivering multi-angle ad variations targeted at diverse demographics. At the helm of 100th Century Media, he directed the reproduction and installation of advertising creatives, ensuring strict adherence to brand standards. His tenure at Square Page Digital involves building marketing funnels and managing both Facebook ad campaigns and organic growth strategies. At Timeless Evolution Art, he led mural campaigns and mentored emerging artists. Proficient in Adobe Creative Suite, HTML5, and AI tools, Ezefuna leverages his skills to drive engagement through social media strategies, conversion copywriting, and comprehensive performance tracking. Fluent in English, he is open to remote and international opportunities.

Experience

  • Founder

    The Viral Recipe Lab · 2024 — Present
    Established a UGC and AI-driven content studio aimed at performance marketing, focusing on producing high-converting UGC ads for SaaS, AI tools, and local service businesses. Developed multi-angle ad variations tailored for different demographics and scripted direct-response videos with an emphasis on trials and conversions, alongside competitor ad analysis for optimization.

  • Founder & Digital Strategist

    Square Page Digital · 2024 — Present
    Created content marketing funnels specifically designed for small and mid-sized businesses, including designing landing pages and enhancing messaging to improve conversions. Managed Facebook ad campaigns while implementing strategies for organic growth.

  • Founder & Creative Director

    Timeless Evolution Art · 2003 — 2023
    Directed large-scale mural and outdoor advertising campaigns from initial concept through to execution, while managing client briefs, production teams, and ensuring brand compliance. Created hyper-realistic advertising murals for both township and urban markets and provided mentorship to emerging artists.

  • Founder & Operations Director

    100th Century Media · 2018 — 2023
    Supervised the reproduction and large-format installation of advertising creatives while maintaining strict adherence to brand guidelines and campaign standards. Coordinated activities among agency, client, and production teams.

  • Social Media Manager

    Home Active Projects · 2021 — 2023
    Formulated and executed a Facebook content strategy to drive engagement, utilizing educational and community-focused content. Monitored analytics to facilitate performance optimization.

  • VFX Compositor & Animation Artist

    Merz & Matters · 2012 — 2014
    Produced structured 2D animation tutorials for mining engineers, translating technical safety content into clear visual learning assets.

  • Creative Executive

    Sipajo Advertising · 2003 — 2006
    Led the concept development for township wall mural advertising campaigns, presenting creative proposals to agencies and clients while overseeing the rollout and production on a large scale.