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Fahad R. — Senior Amazon Growth Strategist from Pakistan

Fahad R.

Senior Amazon Growth Strategist

Pakistan 6+ years
Open to offersNew to Platform
Languages
English
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About

Fahad R. is a seasoned Amazon Growth Strategist and Senior Manager known for his impactful leadership in scaling brands across multiple international marketplaces, including CA, US, UK, EU, AU, and MX. With seven years of experience, he has effectively managed 20+ brand portfolios, led analyst teams, and driven significant revenue growth in regulated and competitive categories. At Mantaro, he optimized PPC strategies, reducing ACoS from 44% to 24% and significantly increasing revenue for various product lines. Previously, Fahad led transformative growth at Upscale Valley, notably scaling an automotive brand by 157% in 30 days with reduced ad spend. At DWP, he demonstrated his prowess by growing revenue from $1.8M to $11M over two years and developing comprehensive SEO and PPC frameworks. His adeptness in full-funnel advertising, data-driven audience strategy, and SEO execution has established him as a formidable force in the high-growth e-commerce space.

Experience

  • Senior Manager

    Mantaro · 2023 — Present
    Oversaw a portfolio of over 20 brands within the CA, US, UK, and EU marketplaces, leading a team of five analysts while managing account strategy, PPC architecture, and performance outcomes in regulated and competitive sectors.
  • Amazon Growth Strategist

    Upscale Valley · 2022 — 2023
    Boosted an automotive brand's revenue from $13,893 to $35,762 in 30 days, significantly lowering ad spend and ACoS through comprehensive campaign restructuring and optimization.
  • PPC Expert to Team Lead

    DWP · 2019 — 2023
    Directed Amazon strategy to enhance revenue from $1.8M to $11M over two years, focusing on PPC, SEO, creative optimization, and catalog expansion initiatives.
  • Amazon PPC Freelancer

    Independent · 2018 — 2019
    Managed PPC campaigns and optimized listings for early-stage Amazon sellers across various product categories, developing expertise in keyword strategy, bid management, and account structuring.

Skills & Expertise

Education

  • Bachelor of Science in Mechanical Engineering
    University of Engineering and Technology (UET), Lahore · — — 2018
  • Associate of Pre-Engineering
    Lahore Grammar School (LGS), Lahore · — — 2013

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