Fatime
Senior Marketing Consultant
Open to offersNew to PlatformLanguages
EnglishGerman
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About
Fatime "Tina" M. is a seasoned Senior Marketing Professional with over 13 years of experience in corporate and consulting roles. Operating as an independent marketing consultant, Tina recently engaged with What's Exposed, an Ireland-based firm specializing in cybersecurity and penetration testing services, where she expertly delivered comprehensive marketing strategies that foregrounded brand positioning and content strategy. Her adeptness in managing end-to-end marketing activities allows her to seamlessly navigate social media, email marketing, and offline brand communications. As a former Marketing Manager at KiKxxl & EvroTarget L.L.C., she significantly enhanced brand visibility through integrated promotional campaigns and played a crucial role in scaling the company from 370 to 1,200 employees. Her tenure at Devolli Group Sh.P.K reflected her flair for managing FMCG brands with effective brand development and content marketing strategies. Tina holds practical knowledge in KPI tracking and analytics for performance optimization, enriched by formal education in marketing and strategic management from universities in Pristina and Istanbul.
Experience
Marketing Consultant (Independent)
Fatime Mustafa B.I. (trading as T Marketing Works) · 2025 — 2026Delivered full-cycle marketing and growth consulting with an emphasis on brand positioning and content strategy. Designed and implemented multi-channel marketing initiatives, covering social media, LinkedIn, blog content, and email marketing. Managed email marketing campaigns through Mailchimp, overseeing content planning, segmentation, distribution, and performance monitoring. Developed various website content, blog articles, and case studies to enhance brand visibility and engage audiences. Built and maintained a LinkedIn content strategy and publishing calendar for a consistent brand presence. Defined messaging and creative direction for marketing materials for events and trade fairs in collaboration with designers. Collaborated with international partners on marketing initiatives, lead generation activities, and brand awareness efforts. Independently managed projects from strategy development to execution in a fast-paced environment.Marketing Manager
KiKxxl & EvroTarget L.L.C · 2021 — 2025Developed and executed annual marketing strategies that were aligned with business growth objectives. Established KPIs and implemented performance tracking systems to enhance campaign effectiveness. Conducted market research and competitor analysis to inform data-driven decision-making. Managed the marketing budget, planning, and allocation to optimize ROI and efficiency. Facilitated cross-functional brainstorming sessions that led to impactful marketing campaigns. Increased brand visibility through integrated promotional campaigns across various channels. Coordinated with external partners, including agencies and vendors, to support strategic collaborations. Organized cultural and sports events to foster community engagement and bolster brand presence. Contributed to employer branding and recruitment initiatives by working closely with HR. Maintained a consistent brand identity across all marketing materials, while mentoring the marketing team to improve execution quality.Brand Marketing Manager
Devolli Group Sh.P.K · 2016 — 2021Oversaw a portfolio of FMCG brands within the dairy and fruit juice sectors, focusing on brand positioning and market performance over several years. Crafted and executed annual marketing strategies and budgets that aligned with sales objectives. Conducted ongoing market research and competitor analysis to uncover consumer insights and identify long-term growth opportunities. Monitored KPIs to assess campaign performance and refine marketing effectiveness. Directed brand communication across digital platforms such as Facebook and Instagram, ensuring consistent engagement and visibility. Worked with sales, production, and external stakeholders to synchronize marketing execution with business needs. Organized product launches, exhibitions, and promotional events to enhance the brand's market presence. Engaged in continuous ideation and strategic brainstorming for brand growth and innovation.Social Media Manager
Birra Peja · 2016 — 2017Managed and expanded brand presence across various social media platforms, enhancing online visibility and audience engagement. Developed monthly content strategies and editorial calendars specifically for Facebook and Instagram. Created and curated content directions by identifying relevant topics that matched brand identity and audience interests. Monitored community engagement, ensuring consistent brand communication across digital channels. Analyzed social media performance metrics to assess campaign effectiveness and improve future content strategies. Collaborated in defining the brand tone and digital communication style for consistency across platforms.Marketing Executive
Dardafon.Net · 2013 — 2016Managed daily marketing activities that supported brand communication and campaign execution for Z Mobile. Coordinated marketing initiatives across broadcast media, print (newspapers), and digital platforms to maintain a consistent brand presence. Conducted competitor and market monitoring to identify trends and assist in strategic decision-making. Contributed to the development of promotional concepts and product ideas to improve market positioning and service offerings. Prepared and presented marketing plans for internal and external stakeholders to facilitate campaign rollout. Maintained direct communication with clients and partners to strengthen relationships and engagement. Assisted in the planning and execution of marketing campaigns and cross-functional projects to achieve overall marketing objectives.
Skills & Expertise
Education
- Master of Economics - MarketingUniversity of Prishtina · — — 2019
- Strategic Marketing ManagementBogazici University · — — 2017
- Bachelor of Economics - MarketingUniversity of Prishtina · — — 2012
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