Fendi A.
Senior Visual Merchandising Manager
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Fendi A. is a seasoned Area Visual Merchandiser with over 15 years of experience in the retail fashion industry, currently serving PT HINDO (H&M) in Indonesia. He leads visual merchandising efforts across more than 20 stores, ensuring brand consistency and premium store presentation, which enhance customer experiences and boost product visibility. Fendi has a proven track record in executing seasonal campaigns, optimizing store layouts for better customer flow, and increasing sales conversion. His strong leadership extends to managing and training visual merchandising teams and supporting new store openings and renovations. He has been responsible for leading visual merchandising in major Jakarta locations, including Central Park, Grand Indonesia, and Senayan City, as well as Surabaya's Tunjungan Plaza and Pakuwon Mall. Fendi is proficient in collaborating with sales, operations, merchandising, and marketing teams to achieve business objectives. Open to opportunities in Malaysia, Singapore, and ASEAN markets, Fendi's expertise in store layout planning and multi-store management is a significant asset to any retail organization.
Experience
Area Visual Merchandising
PT HINDO - Indonesia (H&M) · 2020 — PresentLed the visual merchandising execution for over 20 retail stores. Maintained brand consistency and ensured premium store presentation. Executed seasonal campaigns and promotional displays while improving layout for enhanced customer flow and sales conversion. Trained and supervised visual merchandising teams, supported new store openings and renovations, and coordinated efforts with sales, operations, merchandisers, and marketing teams. Responsible for Jakarta stores including Central Park, Grand Indonesia, and Senayan City and Surabaya stores such as Tunjungan Plaza and Pakuwon Mall.Visual Merchandiser Manager
PT HINDO - Indonesia (H&M) · 2016 — 2020Managed visual merchandising for Jakarta stores, focusing on multi-store management, execution of campaigns, and maintaining brand standards. Responsible for creating window displays and supporting sales initiatives.Visual Merchandiser
PT HINDO - Indonesia (H&M) · 2014 — 2016Oversaw visual merchandising for Jakarta stores including Kota Kasablanka and Central Park, ensuring alignment with brand standards and optimal store layouts.Visual Merchandiser
PT Sanggar Catur Utama (Levis) · 2013 — 2014Managed visual merchandising responsibilities for Jakarta stores with a focus on maintaining product visibility and enhancing customer experience.Visual Merchandiser
PT MAP (DEBENHAMS) · 2012 — 2013Handled visual merchandising tasks for Jakarta stores, prioritizing brand presentation and customer engagement.
Skills & Expertise
Education
- Senior High School51 Senior High School · — — 2011