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Feras A. — Senior Director of Sales and Business Development from United Arab Emirates

Feras A.

Senior Director of Sales and Business Development

United Arab Emirates 6+ years
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Languages
EnglishArabic
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About

Feras A. is a highly accomplished Sales & Business Development Leader with a significant track record exceeding 25 years, primarily across the UAE and international markets. He is renowned for his capability in steering revenue growth and leading high-performing sales teams, having driven strategic business expansion in sectors such as luxury real estate and investment sales. At Evolutions, Dubai, he holds the position of Senior Director of Sales & Business Development, where he expertly leads initiatives to secure company growth and profitability, while developing robust sales strategies and mentoring his team to excel. His comprehensive experience extends to roles at The Heart of Europe and Greenland Capital Properties, focusing on enhancing conversion rates and strengthening key investor and partner relationships. Additionally, Feras has excelled in revenue optimization, strategic sales planning, and CRM management, defining his leadership in the competitive market landscape of real estate development and investments.

Experience

  • Senior Director of Sales & Business Development

    Evolutions · 2025 — Present
    Leads initiatives in sales and business development to drive company growth and enhance profitability. Develops and executes strategies aimed at market entry and strengthening client relationships. Coaches a diverse sales team to boost performance and knowledge. Streamlines reporting processes to enhance efficiency and decision-making. Provides strategic guidance to executive management on business growth and customer engagement.
  • Senior Director of Sales

    The Heart of Europe · 2024 — 2025
    Directed sales operations for luxury real estate developments ensuring alignment with the goals of the organization. Supervised sales performance reporting and took measures to improve conversion rates and profitability. Established a culture of excellence through mentoring and goal setting. Developed strategic relationships with key investors and partners throughout the GCC and international markets.
  • Head of Sales

    Greenland Capital Properties LLC · 2020 — 2024
    Oversaw the sales strategy from lead generation to the closing of high-value property transactions. Increased market share through focused campaigns and strategic partnerships. Introduced enhanced CRM processes to bolster efficiency and forecasting accuracy. Worked with senior leadership to pinpoint market opportunities and shape tailored investment offerings.
  • Director of Sales

    Azizi Developments LLC · 2018 — 2020
    Managed large sales teams focused on residential and commercial projects in both UAE and international markets. Created and executed sales business plans that consistently surpassed revenue and profit targets. Improved client satisfaction by adopting a customer-centric approach alongside engagement initiatives. Offered strategic insights to management on market trends and product positioning.
  • Vice President – Sales

    Schon Developments LLC · 2014 — 2018
    Developed the sales strategy for significant property developments focusing on revenue growth and brand recognition. Managed P&L performance, pricing strategies, and expansion of the sales team. Cultivated partnerships with brokers, investors, and corporate clients to establish long-term contracts. Implemented KPI-driven systems to track team performance and accountability.
  • Head of Sales

    Greenland Capital Properties · 2011 — 2014
    Directed the sales operations of the company to ensure consistent achievement of revenue targets. Handled recruitment, training, and performance assessments of the sales personnel. Collaborated with marketing and product teams to ensure alignment of sales efforts with promotional strategies.
  • Managing Director

    Happy Home Properties LLC · 2002 — 2010
    Founded and led a real estate company focused on property sales and investments. Managed all operational aspects including sales strategy and financial planning. Negotiated and finalized high-value real estate transactions while establishing a robust client and investor network.
  • Sales Leadership Roles

    Jarrar Group (Real Estate) · 1999 — 2002
    Progressively promoted from Sales Consultant to Senior Sales Manager. Achieved consistent sales growth through building strong client relationships and applying consultative selling techniques.

Skills & Expertise

Education

  • Diploma in Information Technology
    Al Najjar College · 1997 — 2000