Francesca D.
Senior Content Strategist
Open to offersNew to PlatformAbout
Francesca D. is a seasoned Producer, Writer, and Editor with over 20 years of experience in crafting high-impact content across industries. Operating from the NYC metropolitan area, she is renowned for her ability to transform complex subjects into engaging narratives, enhancing engagement through platforms like LinkedIn and digital events. Her career highlights include roles as a writer and editor at Bloomberg Businessweek and Ladies’ Home Journal. She has conducted interviews with global leaders such as Archbishop Desmond Tutu and corporate figures from Netflix and Goldman Sachs. At the Digital HR Exchange Network and other professional forums, she led content strategy focusing on AI, digital transformation, and HR, significantly boosting traffic and community engagement. Francesca's accolades include producing high-revenue webinars and enhancing online presence through strategic storytelling. She holds a B.A. in Journalism from George Washington University.
Experience
Editor and Producer
IQPC Digital HR Exchange Network | PEX Network | CX Network · 2021 — 2026Oversaw the editorial strategy and production for multi-channel B2B content including articles, news, Q&As, webinars, and detailed reports, with a focus on AI, digital transformation, HR, process excellence, and customer experience. Managed editorial calendars and guided contributors and advisory board members to ensure high-quality thought leadership. Produced and hosted the flagship 'All Access' webinar series with significant sponsorship revenue and large attendee numbers. Developed professional communities that enhanced attendance and engagement within networks. Increased LinkedIn visibility through executive-level storytelling, achieving substantial audience impressions; collaborated with sponsors and internal teams to align agendas and promotional materials with editorial goals.
Skills & Expertise
Education
- B.A. in JournalismGeorge Washington University