FRANCHESCA Y.
Senior Executive Assistant
Open to offersNew to PlatformPortfolios
About
Franchesca Y. is a highly experienced Executive and Virtual Assistant based in Lipa City, Batangas, specializing in providing comprehensive support to business owners and teams across various global markets, including the US and UK. With over eight years of professional experience, she excels in real estate transaction coordination, CRM management, and social media content creation. Her freelance roles have seen her collaborate with clients in diverse sectors such as publishing, business coaching, and real estate, where she managed complex workflows from product launches to property closings. Known for her organizational prowess, Franchesca adeptly handles tasks ranging from systematizing email campaigns using platforms like Kartra and GreenRope to executing social media strategies on LinkedIn, Facebook, and YouTube. In her previous roles, she has also successfully led and coached teams, ensuring seamless operations and compliance across the board. Franchesca’s educational background includes a degree in Nursing from Lipa City Colleges.
Experience
Freelance Transaction Coordinator & Executive Assistant
Clients: Aspiring Development LLC, Simea LLC, New Day Properties, DFW Home Buyers/OK Residential Buyer, Homebuyers of Tulsa Company · 2019 — 2026Oversaw transaction coordination for property closings across five US real estate clients, ensuring effective management from contract to completion. Handled closing logistics, including utility transfers, property insurance acquisition, mobile notary bookings, and provided updates during daily team meetings. Developed and maintained lead-list systems in CRM tools such as Propstream and REI to enhance multi-market acquisition strategies. Recruited, trained, and managed teams for cold-calling and acquisitions, directing outbound dialing and texting campaigns using Lead Sherpa and Launch Control. Processed invoices and payroll weekly, while managing vendor and subscription accounts to maintain operational cost efficiency. Organized executive personal and business schedules, managed client appreciation orders, and sourced vendors as necessary.Freelance Executive Assistant
Clients: Live Large Launch, Meg's Publishing Services, Leanne Bridges Coaching & Consultancy · 2022 — 2025Provided comprehensive executive assistant services for three international clients, overseeing client communications, inbox management, and day-to-day operations. Developed and implemented social media content calendars using LinkedIn, Facebook, and YouTube, handling graphic design with Canva and video editing with ScreenFlow. Managed CRM platforms like Kartra and GreenRope to ensure lead database accuracy and automate email outreach. Facilitated sales pipeline activities including call setting and follow-up inquiries, while evaluating marketing performance through Facebook Ads and Google Analytics. Organized contractor communications, coordinated project management, and updated websites on Squarespace. Established structured filing systems on Google Drive and utilized Asana for project tracking. Recorded and reconciled business expenses in QuickBooks and aided in coordinating book-writing projects.Grad School Supervisor
The Results Companies · 2015 — 2019Conducted interviews and screenings for new training cohorts, selecting qualified candidates for advancement. Provided training and coaching for new call center agents, monitoring their performance against established standards and compliance regulations. Offered individual coaching to address specific call challenges and improve agent performance. Identified operational inefficiencies and suggested enhancements to management. Analyzed agent performance data to prepare reports that informed call center objectives. Communicated key performance indicators (KPIs) to the Operations Manager and collaborated with other supervisors to optimize team and customer satisfaction.
Skills & Expertise
Education
- BS in NursingLipa City Colleges · — — 2013