Franco Z.
Junior Sales Operations & Data Analytics Specialist
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Franco Z. is a seasoned Business Development Representative with a specialized focus on Sales Operations and Data Analytics within B2B environments. While at Evernex, he expertly constructed a comprehensive commercial database encompassing over 300 accounts, which served as a pivotal tool for territory planning and strategy development. Franco's proficiency with Power BI led to the creation of dashboards that track critical pipeline KPIs, directly influencing commercial decision-making. His innovative approach includes the automation of lead enrichment workflows through the use of AI tools and Make, significantly reducing manual workload by more than 35%. Franco's expertise extends to CRM innovation, having developed a custom Kanban model interface to enhance prospecting activities. Previously, at Colores Distribuidor, he managed e-commerce sales operations and supported marketing initiatives. Educated in Data Analysis at the University of Buenos Aires and certified through IBM, Franco is adept in leveraging SQL and Salesforce to optimize sales processes and performance metrics.
Experience
Business Development Representative (Sales Ops & Analytics Focus)
Evernex · 2024 — PresentCreated a commercial database of over 300 accounts, standardizing contact, revenue, and industry information to support territory planning. Produced two Power BI dashboards to monitor pipeline KPIs and outreach activities, influencing weekly commercial decisions. Conducted analysis on KPIs and conversion rates to identify underperforming segments, leading to a targeted strategy focused on higher-value accounts. Developed a custom HTML/JS Kanban CRM to facilitate multi-touch prospecting, enhancing follow-up consistency. Automated lead enrichment and CRM data entry tasks using Make, significantly reducing manual workload.Administrative & E-commerce
Colores Distribuidor · 2022 — 2024Oversaw end-to-end e-commerce sales operations, including order processing, logistics coordination, and customer communication, directly reporting to the owner. Managed supplier payments and performed administrative functions such as invoicing and record-keeping. Assisted in marketing initiatives while fulfilling sales and administrative roles in a small, cross-functional team.
Skills & Expertise
Education
- Data AnalysisUniversity of Buenos Aires (UBA) · 2026 — Present