Post a Job Free
0 viewsjobseeker
Gabriel B. — Junior Media Buying Analyst from Philippines

Gabriel B.

Junior Media Buying Analyst

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishFilipino
Video Introduction
No video introduction yet
The candidate has not added a video.
Contact information and social networks are private. Connect to unlock.
Hidden

Portfolios

1 items
Portfolio files are available to employers.

About

Gabriel J. is a seasoned Digital Media Entrepreneur, Senior Media Buyer, and Programmatic Analyst known for his contributions in media innovation, digital marketing, and social impact leadership. In 2023, he distinguished himself as the first Filipino Obama Scholar at Columbia University. Currently, Gabriel excels in his role as a Media Operations Analyst at Marketing Architects, optimizing television media campaigns for performance-driven results. Previously, he led media buying initiatives for Growth-Mate in Dubai, managing substantial budgets and executing campaigns across platforms including Meta and Google Ads. As a Programmatic Display & Video Analyst at Click Here Digital, Gabriel executed multi-platform campaigns with strategic precision. His tenure at LiveTiles as Head of Social Media underscored his capability in crafting engagement strategies. Gabriel's skills extend to digital storytelling and brand management through previous roles, including his impactful work with Talino Venture Labs and MyKuya in digital marketing and strategic brand growth. His solid foundation in programmatic advertising and educational credentials, including a degree in Chemical Engineering from Mindanao State University, underscore his multifaceted expertise in the professional, scientific, and technical sectors.

Experience

  • Media Operations Analyst

    Marketing Architects · 2025 — 2026
    Executed and optimized television media campaigns according to performance and budget objectives. Engaged in hands-on buying, campaign pacing, performance analysis, and real-time optimization. Collaborated with strategy, analytics, and finance teams to ensure accuracy in buying systems and performance dashboards.

  • Senior Media Buyer

    Growth-Mate · 2025 — 2025
    Led the media buying department, developing SOPs, QA systems, and training programs for junior buyers. Planned and executed full-funnel paid media campaigns across Meta, Google Ads, TikTok, and LinkedIn, managing budgets up to $400K/month. Oversaw campaign optimization and performance tracking, utilizing GA4, GTM, and Conversion API.

  • Programmatic Display & Video Analyst

    Click Here Digital · 2024 — 2025
    Onboarded new clients across various platforms while executing and optimizing programmatic campaigns. Monitored CRM daily for assigned tasks, ensuring their completion, and collaborated with internal teams on campaign strategies and performance.

  • Information & Communications Technology Trainer (Project-Based)

    AHA Behavioral Design · 2021 — 2024
    Conducted training for the Facebook #Digital Tayo Campaign to enhance Digital Literacy in various NGOs. Participated as a Pilot Trainer for the Training of Trainers program by the Department of Health.

  • Head of Social Media

    LiveTiles · 2022 — 2023
    Managed the company's public interactions through the implementation of content strategies on social media platforms. Analyzed engagement data to identify trends and planned digital campaigns to foster online community building.

  • Strategic Brand Marketing & Growth Director

    Talino Venture Labs, Inc. · 2022 — 2022
    Oversaw Brand Marketing for portfolio startups including BayaniPay and Earnie. Conducted digital marketing audits and provided insights to enhance online presence and strategies.

  • Digital Marketing Resource Speaker, Learning Designer & Course Instructor

    Refocus Education · 2022 — 2022
    Led a 7-part lesson on 'Introduction to Paid Social' covering Facebook Ads, Pixel, and LinkedIn Ads. Designed the lesson with a modular approach to simplify learning.

  • Digital Marketing Consultant, Google Ads

    Concentrix, in behalf of Google · 2021 — 2021
    Provided day-to-day guidance for training agents, including monitoring progress and delivering coaching. Utilized various training delivery modalities to ensure effective learning.

  • Trainer, DigitalJobsPH

    Department of Information and Communications Technology · 2019 — 2021
    Conducted classes in virtual assistance, e-commerce, and digital marketing as part of the digitaljobsPH program, aimed at boosting online freelancing and supporting MSMEs.

  • Digital Content Specialist | Email Marketer & Social Media Manager

    Organifi · 2013 — 2021
    Managed social media content across major platforms and executed email marketing campaigns for a large subscriber base. Responsible for website content management and data analytics.

  • Head of Marketing and Communications

    MyKuya and Machine Ventures · 2020 — 2020
    Managed the marketing and communications department, achieving target KPIs while overseeing digital campaigns across multiple channels.

  • Digital Brand Manager

    Educated Change Ltd. · 2014 — 2019
    Ensured quality content delivery for clients and supervised content researchers while creating Digital Engagement Plans. Contributed to training initiatives for staff.

  • Head of Marketing & Communications

    Ayannah Business Solutions · 2019 — 2019
    Coordinated marketing activities to boost brand recognition and market share, liaising with various teams to develop new service features.

  • Social Media Manager

    Sportsync · 2018 — 2018
    Developed a social media marketing strategy to align with business objectives and coordinated closely with the marketing team to implement social campaigns.

  • Executive Assistant to the Executive Director

    Philippine Business for the Environment · 2014 — 2014
    Managed the organization's website and social media platforms while producing articles for media dissemination and conducting research on sustainable reporting.