Gabriel N.

Gabriel N., a seasoned leader in marketing and commercial strategy, has amassed over 20 years of experience specializing in Project Management and Digital Transformation. As a director based in Guatemala City, Gabriel has crafted regional strategies for sectors ranging from consumer goods (FMCG) to technology, automotive, and construction. His tenure includes roles like Senior Category Manager at McDonald's Mesoamerica, where he orchestrated strategic management of categories such as Beef and McCafé, driving a 12% sales increase and a 1.3% rise in gross margin. At Cemix Saint-Gobain, as a Regional Commercial and Marketing Manager, he led the Northern Triangle team to sustain growth and reposition leading brands. In LATAM Category Management at CBC/Beliv, he boosted the market share by 7% and surpassed sales targets with regional launches. Gabriel's educational accolades include a Master's in Marketing Direction from EAE Business School and certificates in Revenue Analytics and Digital Business, reflecting his commitment to leveraging technology and data, exemplified by his proficiency in Power BI and Tableau.